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Three Tips for Responding to a Crisis Situation

Three Tips for Responding to a Crisis Situation

 |  Feb 27, 2018

Last week news broke in a Sports Illustrated story about the Dallas Mavericks and the “accepted” culture of sexual harassment and misconduct. Rachel is sharing three tips for responding to this particular crisis situation, Mark Cuban’s response and how Cuban should move forward.

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How Crock-Pot’s Response to This is Us is a Perfect PR Response

How Crock-Pot’s Response to This is Us is a Perfect PR Response

 |  Feb 1, 2018

We now know that a faulty slow-cooker and no batteries in the smoke detector kills Jack in This Is Us. And here's Crock-Pot's perfect PR response. [Click below for more]

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VPNs: The Crisis Communication Plan for Technology Failure

VPNs: The Crisis Communication Plan for Technology Failure

 |  Jan 24, 2018

Yesterday at HMA World Headquarters, our technology decided to take the day off. These are the moments we turn to our VPNs. [Click below for more]

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H&M Under Fire

H&M Under Fire

 |  Jan 10, 2018

H&M will be needing more than just an apology to get past their advertisement disaster. This is where crisis control led by a good PR team comes into play. [Click below for more]

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Six Steps for Building a Crisis Communications Plan

Six Steps for Building a Crisis Communications Plan

 |  Jan 3, 2018

HMA Public Relations provides crisis communications services to a variety of clients. Here are some things to consider when creating a crisis communications plan. [Click below for more]

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What’s the Dilly with Anheuser-Busch’s Cease-and-Desist Letter?

What’s the Dilly with Anheuser-Busch’s Cease-and-Desist Letter?

 |  Dec 7, 2017

When Anheuser-Busch found out another brewing company used their trademarked "Dilly Dilly" slogan, things got a little... medieval. [Click below for more]

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Communications in a Crisis

Communications in a Crisis

 |  Nov 29, 2017

Our very own Abbie Fink gives her crisis communications advice regarding the sexual assault claims against Scottsdale-based Massage Envy. [Click below for more]

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State of PR 2017 with PRSA Phoenix

State of PR 2017 with PRSA Phoenix

 |  Nov 1, 2017

Last week I attended the PRSA Phoenix State of PR 2017 + Annual Meeting luncheon and it was great! The luncheon included a great panel that reviewed trends in technology, communications, ethics and more.

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Back to the Future?

Back to the Future?

 |  Oct 31, 2017

As Star Trek sometimes did, The Orville delights in making thinly veiled social commentary via its plotlines. Last week’s episode hit especially home for me – and should for anyone working in digital communications, or perhaps even politics.

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Can You Recover From a Social Media Flop?

Can You Recover From a Social Media Flop?

 |  Oct 25, 2017

A lifestyle magazine in New Jersey is currently recovering from a major PR fail they suffered 2 days ago, how can PR pros avoid social media flops?

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The iPhone “Fail” Heard ‘Round the World

The iPhone “Fail” Heard ‘Round the World

 |  Sep 15, 2017

If you’ve been following the launch of Apple’s new iPhone X (pronounced “iPhone ten”) like I have, you may have caught wind that the first public demo of its new facial ID unlocking feature was a giant fail, but not something a little clarification couldn’t remedy. In case you missed the embarrassing live demo blunder, […]

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Driverless Cars: Friend or Foe?

Driverless Cars: Friend or Foe?

 |  Sep 7, 2017

Maddie is a big fan of driverless cars and she took her first spin in one last week. But many other remain skeptical of this new technology. [Click below for more]

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