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Social Media Strategy, Policies, and Pitfalls
Abbie Fink | Aug 18, 2021
Social media is now such a part of everyday personal and professional life that we may sometimes forget why it is important to create policies and guidelines for using these powerful platforms in the business world. Hear more on this week's episode of #CSOM!
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What Should Your Business Post on LinkedIn?
Justin Liggin | Aug 17, 2021
Standing out on LinkedIn requires good content that keeps followers engaged. In today's post, Justin Liggin shares how to elevate your LinkedIn presence and get results.
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How Has the Pandemic Changed the Way You Shop?
Marissa Baker | July 16, 2021
How has the pandemic changed the way consumers consume? This is the question social media platforms have been trying to answer. Learn more!
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How to Create Videos on Canva
Justin Liggin | July 13, 2021
Thanks to Canva, spicing up your social media with custom videos has never been easier. Learn more with Justin Liggin.
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How to Use Pinterest for Public Relations
Autumn Jarrett | July 9, 2021
Pinterest is a great place to be for businesses and clients with a visual aspect. Find out which content performs best on Pinterest and why the app should be a part of your PR plan with Autumn Jarrett.
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Popular Social Media Trends of 2021
Marissa Baker | June 24, 2021
We’re halfway through 2021 and as the second quarter comes to a close, it’s a good idea to review your social media channels and make any adjustments to current campaigns. Learn about the social media trends that can revamp your online presence.
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Is it Enough to Just Say You’re Sorry?
Abbie Fink | June 23, 2021
We’re all going to make mistakes, whether in our personal lives or our professional lives. But when that happens, owning up to that mistake will go a long way. But what happens when the apology falls flat, isn’t sincere, isn’t believable?
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How to Use Twitter’s Trending Topics for Your Twitter Strategy
Autumn Jarrett | June 22, 2021
While we may plan social media content ahead of time, it is still important to monitor and utilize trending topics (where appropriate) to join the bigger conversations. Learn how you can use Trending Topics on Twitter to improve your strategy.
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What is Twitter Blue?
Autumn Jarrett | June 10, 2021
The development of Twitter Blue serves as a reminder of the valuable data that can come from surveys and listening to your audience’s needs and wants. So what exactly does Twitter Blue offer? Read more from Autumn Jarrett.
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Is Social Media a Blessing or Curse for Corporate Communications?
Abbie Fink | May 26, 2021
Social media presents both benefits and pitfalls for businesses. Find out how to avoid risk and engage with your audience successfully on this week's Copper State of Mind podcast.
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PR and Personal Branding
Justin Liggin | May 7, 2021
Your personal brand is an important element to you and your business that can lead to big success. Discover how public relations and your personal brand go hand in hand and the PR tools you can use to improve your brand.
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How to Wow Your Audience with LinkedIn Video
Autumn Jarrett | May 6, 2021
LinkedIn Live videos get, on average, 7x more reactions and 24x more comments than native video produced by the same broadcasters. Learn from Autumn more about this new feature on LinkedIn.
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