Reaching Gen Z in 2021
With 2021 now in full swing, you may want to revamp your marketing strategies to fit the trends or start fresh all together. Whether you are updating or developing a new marketing plan, do not forget to include Generation Z.
Gen Z is the newest generation, born in the late 1990s through the early 2010s with many of the oldest members currently in college or recently graduated. In a time like this, it is important to become familiar with the habits of Gen Z and learn the best way to engage with them through your marketing strategies.
Creating mobile friendly content is imperative for all audiences but most importantly for Gen Z. It comes as no surprise that Gen Z is heavily invested in their mobile devices and has many uses for them whether it is shopping or social-related. Making your website and content easily viewable on mobile devices guarantees a more successful interaction with the audience.
Gen Z is the most diverse generation and supports brands that display the same. Gen Z likes to support brands that are interested in making a difference and reflect their personal values. This means being active about what is happening in the world both online and offline. Genuine and transparent messaging is necessary in order to establish trust with Gen Z and reach them effectively.
If you are looking to go the route of influencers, try starting small. Gen Z enjoys seeing real people like them in brand content, which can be achieved with the help of micro-influencers. These influencers are smaller and usually more budget-friendly, with between 1k-100k followers on a given social media platform. Micro-influencers drive engagement because they are able to send a more authentic message to their followers, which Gen Z is sure to appreciate. According to Google, Gen Z is most likely to turn to YouTube when they are looking for a pick me up, making YouTube micro-influencers the best way to get in touch with Gen Z.
Start the year off right and unlock the full potential of Gen Z, you will be happy you did.