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Surveys, quizzes and apps…oh my
Abbie Fink | July 18, 2019
This week’s app craze, FaceApp, has everyone posting photos of what they might look like in the future. Just as fast as photos were shared, the dangers of the app were exposed.
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Say “bon appétit” to yummy digital communication
Annelise Krafft | July 11, 2019
Another, mostly unknown, fun fact about me is that I am obsessed with cooking. I dabble in my spare time, but mostly enjoy learning about cooking techniques and watching videos from experts. One of my great loves: Bon Appétit Magazine. Bon Appétit, an award-winning food lifestyle magazine with a focus on cooking, fashion, travel, technology, […]
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Crisis Communications in the Social Media Age
Abbie Fink | June 26, 2019
It seems not a day goes by that a viral video is making the news. Abbie gives her expert insight on how to handle crisis communications in the social media age.
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Millennials, Gen Z’ers Have Love/Hate Relationship with Social Media
Abbie Fink | May 29, 2019
Millennials and Generation Z are expressing uneasiness and pessimism -- about their careers, their lives and the world around them, according to Deloitte’s eighth annual Millennial Survey. Explore their relationship with branding and social media.
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Crisis communication in the time of YouTube
Annelise Krafft | May 22, 2019
As the resident Gen Z / millennial hybrid on the HMA team, I feel that it is my duty to report on a topic that is wildly popular among young people: vlogging. Vlogging, or video blogging, can be found all over YouTube, with its earliest forms dating back only as far as 2000. Vlogging is […]
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Social media done right
Annelise Krafft | May 16, 2019
When it comes to social media, creativity and originality are key to engaging with your audience. Over the last few weeks, I’ve noticed a few social media accounts that are really doing it right. Here are the top three accounts that are rocking social media right now: CIA The CIA recently joined Instagram, with a […]
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To like, or not to like
Annelise Krafft | May 9, 2019
I was scrolling through Buzzfeed the other day when an article caught my eye: Instagram is hiding like counts from followers in a test to see if you’ll feel less horrible. You read that right: Instagram is hiding like counts. But don’t fret – this is only in the testing phase… for now. Instagram has […]
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Social Media: Timing is Everything
Kelsey Makings | Mar 5, 2019
Is there anything worse than creating the most perfect graphic for social media only to have no one like, comment or share? You spent time making sure the image was aesthetically pleasing, the text aligned with the key messaging, the font was crisp and easy to read, the colors matched the brand and the content […]
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How Instagram and Snapchat Are Boosting Voter Participation
Kelsey Makings | Nov 6, 2018
With statistics showing that younger people are less inclined to get out and vote, social media platforms such as Instagram and Snapchat, are finding ways to boost voter participation. Instagram is adding a set of new features including stickers that enable users to share when they have casted their vote. Friends and followers can then […]
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The Impact of Social Media on Natural Disasters
Grace Flemer | Oct 11, 2018
Social media has become a revolutionary tool for businesses and brands. However, platforms such as Twitter and Facebook have redefined communication, especially during natural disasters and emergencies. The United States is currently facing Hurricane Michael. Many of my closest friends are stuck right in the middle of Michael’s path in Alabama, Florida and Georgia. All […]
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Is it a Facebook hoax?
Scott Hanson | Oct 2, 2018
I’ve seen it. You probably have too. A post on Facebook claiming that Facebook’s algorithms are now limiting your news feed to 25 friends. It’s a hoax. No need to copy and paste, repost it or comment on the friend’s post to open up your feed. But there is a need to make sure we […]
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Instagram Finds Emily
Grace Flemer | Sep 18, 2018
This weekend, I saw the movie A Simple Favor with Blake Lively, Anna Kendrick and Henry Golding. One of our blog posts from this past May discussed Blake’s sudden #Insta Game-Changer in line with this movie, when she unfollowed every one of her followers except a few accounts under the name Emily Nelson. This past […]
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