Social media has given all of us a platform for our personal views. But when those personal views come into conflict with your profession, have you crossed the line? Does your employer have the right to monitor your social media feed and ask you to remove a post?
Many organizations have some sort of social media policy in place. We’ve helped to create policy for some our clients. Some general guidelines that we typically include:
Even as I share the last two bullet points, I question whether these are sufficient enough to separate the personal from the professional any more.
If you are an active social media participant, there is a pretty good chance that your personal posts and your professional posts have blended into each other. Most of us include work information on the “about” sections of social media platforms.
A day doesn’t go by that we don’t hear about a tweet or a Facebook post that the public perceives as negatively impacting an organization, with a public outcry demanding that the post be removed and immediate disciplinary action taken to the alleged offender.
I don’t think there is a one-size-fits-all solution to this. But what I do know for sure is common sense needs to play a role in this discussion. And as I have been fond of sharing before, apply the Grandma Rule to what you post (if you don’t want your grandma to see it, don’t post it).
Employers need to regularly remind their teams what is and isn’t appropriate for your particular organization. Employees need to be respectful of the company policies in the same way they adhere to dress codes, vacation requests and others.