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Arizona Innovation Marketing Association Event Recap
Breanne Krager | Mar 6, 2018
Bre attended her first-ever AZIMA (Arizona Innovation Marketing Association) event called “Get Engaged! (No Ring Required)" with guest speaker was Nani Saffer, vice president of account management at NetBase Inc. She talked about how engagement is the strongest indicator of what’s working and what’s not for your client's brand.
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Twitter Analytics Takeaways
Rachel Brockway | Feb 23, 2018
Anyone who knows Rachel knows how much sh love Twitter and #hashtags. If she comes across an article about anything related to Twitter and it is on one of her favorite PR news websites, PR Daily, it is pretty much guaranteed that she will read it. So she loved it when she came across the blog post “6 takeaways from @PRDaily’s year on Twitter” from Carlin Twedt.
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Will Snapchat Snap Back?
Breanne Krager | Feb 14, 2018
The most recent Snapchat redesign has sent users into a tizzy. So much so that hundreds of thousands have signed a petition to revert the update. But should the social media platform reconsider? [Click below for more]
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Facebook Plans to Focus on Issues Including Fake News
Rachel Brockway | Jan 11, 2018
Facebook CEO, Mark Zuckerberg, has made a New Year's resolution that is making news by announcing that he plans on fixing Facebook's fake news problem. [Click below for more]
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Micro-Influencer 101 – Public Relations Connections
Breanne Krager | Dec 15, 2017
Rachel believes that "influencer" should be the word of the year, and for good reason! She also feels there is another 2017 term to know: Micro-influencer. [Click below fore more]
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You Get More Characters, And You Get More Characters!
Breanne Krager | Nov 8, 2017
Twitter's new character limit expansion has left many of us scratching our heads. Will this social media platform be able to remain fundamentally unaltered despite this change? [Click below for more]
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Are Stories Coming to Buzzfeed?
Madeleine Norris | Nov 2, 2017
If you’ve read my blog posts, you may have noticed that I reference Buzzfeed, like, a lot. Buzzfeed has my heart, not only because of its off-beat content and humorous take on everyday life, but because it also operates as a reliable news source, and I’m pretty excited about a new change they’re implementing.
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State of PR 2017 with PRSA Phoenix
Rachel Brockway | Nov 1, 2017
Last week I attended the PRSA Phoenix State of PR 2017 + Annual Meeting luncheon and it was great! The luncheon included a great panel that reviewed trends in technology, communications, ethics and more.
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Can You Recover From a Social Media Flop?
Madeleine Norris | Oct 25, 2017
A lifestyle magazine in New Jersey is currently recovering from a major PR fail they suffered 2 days ago, how can PR pros avoid social media flops?
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Is a Major Comeback on the Horizon for Facebook?
Madeleine Norris | Oct 20, 2017
It seems as though Facebook is poised for a major comeback by planning to launch a new feature that will put the focus back on your friends' updates.
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The Times are Changin’
Breanne Krager | Oct 18, 2017
The New York Times has just announced its updated and expanded set of social media guidelines--question is, will they come back to bite them? [Click below for more]
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From The Real Housewives to Reality
Madeleine Norris | Oct 12, 2017
Bethenny Frankel, start of The Real Housewives of New York City, has coordinated hurricane relief efforts primarily through, get this... Twitter. [Click below for more]
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