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SnapchatThe most recent Snapchat redesign has sent users into a tizzy. See here, here and here.

The main issue users are having with the redesign is that it has consolidated Snapchat Stories with individual Snaps and direct messages. As of yesterday, more than 800,000 people have signed an online petition calling on the social media platform to revert its update back to the original design.

Whenever a client is looking to redesign or even rebrand, our advice is to make sure that whichever direction the client is looking to take his or her business, that it be a smooth and easy- to-understand transition. According to many Snapchat users, their redesign is anything but.

By consolidating all of users’ personal Snap features, it has allowed the platform to move celebrity and influencer stories to the same area as sponsored content, making it harder to find sponsored content. It’s all part of Snapchat’s plan to become a more advertiser-friendly platform in hopes to bring in more revenue.

But when it comes to those looking to advertise, will they be less inclined now that Snapchat has dropped to a two-star rating on Apple’s App Store?

Now, this all may be a little soon to tell—I mean, the redesign was just launched this past weekend. I personally don’t like the update myself but that’s not to say that I can’t get used to it, although I’m highly skeptical.

Snapchat currently has no plans to revert to its previous design. In a statement, a Snapchat spokeswoman said, “Updates as big as this one can take a little time getting used to, but we hope the community will enjoy it once they settle in.”

This statement was issued right after the petition to change it hit about 560,000 signatures—I wonder if we can expect another one as the numbers continue to climb.

What are your thoughts? If users remain unhappy about the update, should Snapchat reconsider its update?

Breanne Krager
Breanne Krager
A former HMA Public Relations employee.

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