It’s been a big week for Blake Lively. In addition to nailing her Met Gala look on Monday, she has also been in the center of a social media storm that has generated a ton of attention for her and her new movie, Simple Favor. In short, Blake took to deleting all of her photos and unfollowing everyone, including her husband Ryan Reynolds, save for a handful of accounts named Emily Nelson.
Curious, right? But also genius—and here’s why.
Not only did I love the mystery that surrounded this charade, I loved that it exposed yet another creative way brands can engage their audience. One of the most rewarding things about working in the public relations industry is the creative license under which we’re often given to operate.
And when it comes to those clients who may be more reticent to adventure outside of the box, it’s up to us to convince them otherwise. In my opinion, that’s what makes our job so enjoyable.
While on the topic of Instagram, be sure to check out this enlightening PR Daily article on how this platform is also changing the way PR pros pitch.