Our Blog

Twitter is the New Facebook

Twitter is the New Facebook

 |  Sep 28, 2017

Twitter is experimenting with doubling its character limit. For some, like Rachel Brockway, this change is considered to be a poor branding decision on Twitter's part. [Click below for more]

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Snap Map

Snap Map

 |  July 6, 2017

Snapchat just launched Snap Map. This new feature allows you and your friends to view each other's locations in the app. Sara thinks it's a fun idea. [Click below for more]

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When Facebook Wins

When Facebook Wins

 |  July 5, 2017

Emergencies and social media...the two go hand-in-hand nowadays when it comes to sharing information, especially when there's spotty cell service. [Click below for more]

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Measurement Demystified Recap

Measurement Demystified Recap

 |  June 28, 2017

Sara "attended" a virtual summit recently called "Measurement Demystified." Three presenters talked about how to get the most out of social analytics. [Click below for more]

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PR Update on Social Media

PR Update on Social Media

 |  June 23, 2017

How can you improve your social media presence? Stop making these mistakes. [Click below for more]

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Social Media Support

Social Media Support

 |  June 21, 2017

Social media support for customers is one of the greatest things about Twitter, Instagram and Facebook! It's easier than ever for users to get answers. [Click below for more]

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Snarky Public Relations

Snarky Public Relations

 |  May 23, 2017

When should your brand be snarky on social media? [Click below for more]

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Snapchat Copycat…Again

Snapchat Copycat…Again

 |  May 19, 2017

Will Instagram ever stop copying Snapchat? Will Sara ever stop writing about it? Right now, it looks like the answer to both of those questions is no. [Click below for more]

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I Think Facebook Stories Will Fail

I Think Facebook Stories Will Fail

 |  Apr 6, 2017

Facebook recently released a Stories feature, and Sara is not a fan. [Click below for more]

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Twitter is a Valuable Tool for Today’s Journalists

Twitter is a Valuable Tool for Today’s Journalists

 |  Mar 29, 2017

Since the beginning, editors have been skeptical about the newsgathering function of Twitter, and rightfully so. But it has proven to be a powerful tool for today's journalists. [Click below for more]

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Instagram vs. Snapchat Stories Part 2

Instagram vs. Snapchat Stories Part 2

 |  Mar 24, 2017

Sara revisits the Snapchat vs. Instagram Stories debate, focusing on the major impact Insta Stories are having on branding. However, despite the success of Instagram's new features, Sara believes that Snapchat is here to stay.

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Insta-brand

Insta-brand

 |  Mar 8, 2017

How much is an Instagram story worth? It can be a lot. Some brands pay Instagram users upwards of $1 million to promote your brand. Have you considered this app to promote your brand? [Click below for more]

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