Recently I “attended” a virtual summit hosted by PR Daily’s PR University. This one was “Measurement Demystified: How to prove value and show ROI for communications.” The summit was broken into three parts:
For those who know me (or at least read my blog posts), know I’m really into social media; most of my posts have something to do with the topic. And one of my goals that I set with Abbie this year was to learn more about social analytics so I can better make recommendations to our clients on their social strategies. This summit seemed like a great way to add to my knowledge.
Some of my key takeaways from the summit were:
These were just a few of the many takeaways from the summit, but I’m looking forward to using these tips for our clients’ social media. Any other tips you have from other webinars or just pure learning experience on the job?