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My Successful Social Media Strategy and Why It Was All Wrong

My Successful Social Media Strategy and Why It Was All Wrong

 |  July 13, 2018

I grew up with technology and personally witnessed the evolution of social media. In elementary school I played Oregon Trail on the colored iMac next to my friends. In middle school, I got my first cell phone and super embarrassing AOL screenname. In high school, I secretly played snake under my desk on my Nokia […]

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Pancakes or Burgers?

Pancakes or Burgers?

 |  July 12, 2018

If you read my blog post from a few weeks back, I discussed the social media uproar and dramatic announcement behind IHOP’s name change. The “b” in IHOb stood for “burgers” – an attempt from the restaurant chain to boost their lunch and dinner sales. Little did the world know, but this marketing team had […]

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Introducing…IHOb

Introducing…IHOb

 |  June 15, 2018

The restaurant previously known as IHOP, took the Internet by storm on Monday, June 11th when they announced on Twitter that they were now officially known as the International House of Burgers. Does IHOb really want to completely lose their reputation as a breakfast restaurant? I don’t think so. This marketing strategy is an attempt […]

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Instagram Hashtags: Less Is More

Instagram Hashtags: Less Is More

 |  May 15, 2018

A recent PR Daily article discusses the results of Mention’s Instagram Report 2018. And one of its findings is quite shocking. Bre has the scoop in today's blog post.

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Blake Lively is an Insta Game-Changer

Blake Lively is an Insta Game-Changer

 |  May 9, 2018

Blake Lively been in the center of a social media storm that has generated a ton of attention for her new movie. And here's what PR pros can learn from this.

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Where is Social Media Headed?

Where is Social Media Headed?

 |  Mar 27, 2018

On April 4, Facebook will show the first of 25 midweek, daytime Major League Baseball games. Viewers will be able to watch the live stream on smartphones, tablets, computers and other connected devices, including home TVs. Who remembers when Facebook was just a place to keep in touch with former classmates?

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Arizona Innovation Marketing Association Event Recap

Arizona Innovation Marketing Association Event Recap

 |  Mar 6, 2018

Bre attended her first-ever AZIMA (Arizona Innovation Marketing Association) event called “Get Engaged! (No Ring Required)" with guest speaker was Nani Saffer, vice president of account management at NetBase Inc. She talked about how engagement is the strongest indicator of what’s working and what’s not for your client's brand.

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Twitter Analytics Takeaways

Twitter Analytics Takeaways

 |  Feb 23, 2018

Anyone who knows Rachel knows how much sh love Twitter and #hashtags. If she comes across an article about anything related to Twitter and it is on one of her favorite PR news websites, PR Daily, it is pretty much guaranteed that she will read it. So she loved it when she came across the blog post “6 takeaways from @PRDaily’s year on Twitter” from Carlin Twedt.

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Will Snapchat Snap Back?

Will Snapchat Snap Back?

 |  Feb 14, 2018

The most recent Snapchat redesign has sent users into a tizzy. So much so that hundreds of thousands have signed a petition to revert the update. But should the social media platform reconsider? [Click below for more]

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Facebook Plans to Focus on Issues Including Fake News

Facebook Plans to Focus on Issues Including Fake News

 |  Jan 11, 2018

Facebook CEO, Mark Zuckerberg, has made a New Year's resolution that is making news by announcing that he plans on fixing Facebook's fake news problem. [Click below for more]

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Micro-Influencer 101 – Public Relations Connections

Micro-Influencer 101 – Public Relations Connections

 |  Dec 15, 2017

Rachel believes that "influencer" should be the word of the year, and for good reason! She also feels there is another 2017 term to know: Micro-influencer. [Click below fore more]

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You Get More Characters, And You Get More Characters!

You Get More Characters, And You Get More Characters!

 |  Nov 8, 2017

Twitter's new character limit expansion has left many of us scratching our heads. Will this social media platform be able to remain fundamentally unaltered despite this change? [Click below for more]

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