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Presidential Social Media

Presidential Social Media

 |  Jan 20, 2017

This is not a political post, but rather a post about social media and politics. There is no denying the powerful role social media plays (and has played) in our political system. [Click below for more]

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The Presidential Transition in the Social Media Age

The Presidential Transition in the Social Media Age

 |  Jan 19, 2017

Did you know President Barack Obama is the first “social media president?” How will social media transition once the president-elect takes over? [Click below for more]

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Streamline Your Brand: Tidy Up Your LinkedIn

Streamline Your Brand: Tidy Up Your LinkedIn

 |  Jan 18, 2017

What better way to begin the New Year by marketing a new you or simply spiffing up the old you. Let’s face it; you’re great so it’s time your LinkedIn profile reflects that. [Click below for more]

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How to Blog Well

How to Blog Well

 |  Jan 12, 2017

HMA's blog was recently named 50 in Feedspot’s Top 100 PR Blogs for Public Relations and Marketing Communications, but how did we get here? Sara explains. [Click below for more]

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Public Relations for Wendy’s Social Media Team

Public Relations for Wendy’s Social Media Team

 |  Jan 5, 2017

Is Wendy's new "empowered" social media a good or bad thing? [Click below for more]

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Top 10 Reasons YOU Have a (NOT) PR Problem

Top 10 Reasons YOU Have a (NOT) PR Problem

 |  July 24, 2013

All too often, we see celebrities who have built brands for themselves get into major crisis communications situations for one reason or another (or many). And, when in crisis mode, the media all all all too often refer to the situation as a PR Problem, sometimes joking the PR team behind said celebrity should be […]

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Bloggers Behind Black Friday Business

Bloggers Behind Black Friday Business

 |  Nov 26, 2012

Welcome back! Assuming you survived Thursday’s food binge, you may have been one of the millions of people to participate in Black Friday, the notorious day-after-Thanksgiving-sales named for putting companies’ profit in the “black” at the cost of a few unruly mobs. Black Friday shoppers spent $11.2 billion, a record $1 billion of which was […]

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#MediaMonday – Social Media’s Greatest Show on Court

 |  June 25, 2012

      Katie, HMA intern and NBA basketball know-it-all (or at least I like to think so) here, back and talking to you about all things social media and basketball. Normally we spotlight a member of the media for our #MediaMonday, but this week we are honoring my favorite professional sport for having the […]

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Book Review – Marketing in the Round #mitr

 |  May 17, 2012

Admittedly I read the book because my pal Gini Dietrich is one of the writers.  And to support her and her writing partner Geoff Livingston, I bought the book even though I knew I would be receiving a copy as part of my Counselors Academy registration. I told Gini I would read it before I […]

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“I Have a Facebook Page, Now What?” – an eBook Report

 |  Dec 8, 2011

For this month’s book report, I read an ebook Abbie referred called “I Have a Facebook Page, Now What?” from the folks at sayingitsocial.com. Having Facebook in the title was what originally got my attention, but the more I read, the more I realized how much this book can really help people who are administering […]

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The Fifth Estate

 |  Nov 10, 2011

Every month one of us HMA’ers reads a book that is related to our industry and reports back on the findings – our own little HMA Book Club (except we spare the whole group from reading the same thing). After putting this off for some time not being able to find anything that truly interested […]

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