Last week, Morning Consult released “Influencer Report: Engaging Gen Z and Millennials,” which looked at the scale and nature of influencer engagement.
The first thing I noticed: there was no accounting for The Oregon Trail Generation (those roughly 36 to 42(ish)-year-olds and basically the delightful cusp group between Gen X and Millennials).
But I digress.
What the report did find:
Given I am a Oregon Trailer, I will go ahead and add what I think our platform usage is likely – in order –Facebook, Instagram, Twitter, YouTube, Snapchat, Twitch, TikTok.