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We already know that people are on social media to catch up on news and events, so it’s no surprise effective campaigns span multiple platforms.  Thankfully, these platforms are constantly adding new features for brands and businesses to send their message with ease.

But one platform, TikTok, hasn’t gained as much popularity in the PR world due to its young target audience.  If you’re not familiar, TikTok is the video social media platform that replaced Vine.

The app may be geared towards a younger audience because the most popular TikTok creators are 18 years or younger.  But it doesn’t change the fact that it is capturing a new demographic of people.

And where there are people, there can be a successful influencer campaign. One baker with more than 4 million followers is sponsored by a record label that pays to have its songs played in the background.

The difference with TikTok marketing and some other platforms is that the audience can’t tell whether they are being delivered an ad.

Brand evangelists like Gary Vee have spoken out about the successes of using the app and even the NFL has recently partnered with them and will be producing daily content, so you might want to consider TikTok when planning your next influencer marketing campaign.

Marissa Baker
Marissa Baker
Native to Phoenix, Marissa has recently moved back to continue her career in communication. On the weekends you can find her in the first row at a concert, or exploring hiking trails.

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