How to Refresh your Social Media Presence in the New Year
After surviving a rollercoaster of a year that was 2020, I speak for most of us when saying 2021 comes as an optimistic breath of fresh air.
Leading up to the new year, you may have spent time decluttering your home and email inbox or began drafting your resolutions and goals in preparation for the new year. But did you take a moment to reflect and refresh on your online presence?
As we know, the internet and social media are everchanging with new apps and updates, so why not also “refresh” your social media presence as you head into the new year. Here are a few tips to get you started:
Review and Update
Take some time to review your social media channels to see what your followers enjoyed seeing from you the past year and what posts you might be able to do without in the New Year. This would also be a good time to revisit your goals and objectives for social media platforms and adjust where needed to achieve those goals. This is also your yearly reminder to make sure your LinkedIn and other social media accounts are up-to-date.
Try a New Look
I’m sure you’ve seen those aesthetically pleasing Instagram accounts where every picture is the same quality, has the same filter/tone, or the content is posted in a campaign focused around a certain color or theme. If your brand or organization has a certain color scheme try staying consistent with those colors by using an analogous, monochromatic or complementary color scheme. Not only will your photos look great individually, but it will create a voice through images of what your followers can expect and look cohesive when all the photos are viewed in an overview.
Considering Joining a New Social Media Platform
In 2020, we saw the rise of Tik Tok. Have you joined yet? If not, maybe you will consider joining the popular platform. Are you on Facebook but not Twitter? Maybe this is the year you give Twitter a try.
At the close of 2020, we started to see the excitement around the new invite-only, audio-based app, Clubhouse. Clubhouse allows users around the world, many of your favorite celebrities including Oprah, Van Jones and Jared Leto, and industry professionals to participate or listen in on voice conversations from thought-leaders about various topics. The conversations aren’t recorded or transcribed to give the feeling of having a face-to-face conversation. As the exclusive app continues to gain popularity, be prepared that you may have client asking you if they should join.