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What is SMS Marketing?
Justin Liggin | July 27, 2023
Text messaging can be a marketing tool for businesses by helping create customer interactions and serving as a platform to share important updates. Discover the basics and the benefits of SMS marketing with Justin Liggin in this blog post.
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Is Word-Of-Mouth Marketing Still Effective?
Alison Bailin | July 26, 2023
Does word-of mouth-marketing still work in this day and age? Alison Bailin answers the important question using insights from recent studies in this blog post. Check it out!
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How Do You Multi-Task?
Rayna Burgett | July 25, 2023
With many of us in the public relations profession tending to multiple projects per day, time management is essential to working efficiently. From making lists to allocating your time, Rayna Burgett covers some tips for handling multiple tasks at once in this blog post.
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How Did Taco Tuesday Become Mainstream?
Abbie Fink | July 21, 2023
Known as genericization, Kleenex, Xerox and BandAid are just a few examples of brand names that have become generic words for the products they represent. Abbie Fink discusses how this applies to the Taco Tuesday trademark in this post.
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How Barbie is Turning the World Pink
Justin Liggin | July 19, 2023
If you have been watching TV or scrolling on social media, Barbie has surely flooded your screen with ads, brand collaborations, influencer partnerships, original music and most notably, the signature Barbie pink! Justin Liggin shares how the new Barbie movie is spreading the word through monumental marketing efforts in this blog post.
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Are Team Member Profiles Useful for My Brand?
Rayna Burgett | July 14, 2023
Depending on the brand, profiling team members can elevate the brand and increase engagement with a desired audience. Learn more from Rayna Burgett on the benefits of promoting a team in this blog post.
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Why Fly A Flag?
Scott Hanson | July 13, 2023
After seeing a flag flying in front of just about every cabin when visiting Munds Park, Arizona, Scott Hanson eventually learned that this can communicate another message. Find out more in this blog post.
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Are You a Responsible, Independent News Consumer?
Abbie Fink | July 5, 2023
As HMA returns from the 4th of July holiday, Abbie Fink is discussing the First Amendment right to freedom of speech and freedom of the press. Find out more on the responsibility of being a consumer of news in this post.
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Happy Fourth of July from HMA Public Relations!
HMA Public Relations | July 4, 2023
Please note that HMA will be closed on July 4 in observance of the special day. We wish you a safe and memorable holiday filled with fun and fireworks!
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Do Facts Matter?
Scott Hanson | June 30, 2023
There are many journalists who truly care about reporting the facts. However, the topic of misinformation will continue to take center stage. Scott Hanson discusses the importance of using trusted sources for our news and why we must be smart consumers of news in today's blog post.
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Are the Gears Turning?
Rayna Burgett | June 29, 2023
There are a lot of moving parts involved in public relations. In order to keep the gears turning, different types of communication methods must be practiced. Rayna Burgett shares two communications strategies and how she has applied them in today's blog post.
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Who Will Replace Pat Sajak?
Scott Hanson | June 23, 2023
With game show host Pat Sajak retiring after the next season of Wheel of Fortune, Scott Hanson is pondering some potential choices for the next host and sharing why communications matters in a leadership transition. Read more!
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