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What is Storytelling Marketing?
Rayna Burgett | Dec 7, 2022
If done effectively, storytelling can be timeless. In this blog post, Rayna Burgett covers the different types of storytelling in marketing and how these can be used to drive engagement. Read more!
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Redeeming The Unredeemable
Scott Hanson | Dec 6, 2022
While rebuilding a reputation is often essential to a company’s survival, it's not nearly as fun as shown in Apple TV Plus’ new movie, Spirited. Read more in this blog post from Scott Hanson.
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Are You Reengaging with Customers?
Justin Liggin | Nov 30, 2022
With the cost of acquiring new customers on the rise, more brands and businesses are focusing on campaigns that reengage customers. Justin Liggin shares the common reengagement campaigns that brands are using to drive sales and increase conversion in his latest blog post.
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Simple Marketing Tactics on a Budget
Rayna Burgett | Nov 29, 2022
Simple and affordable marketing tactics can help grow your business and push you ahead of your competitors. Find out how to boost your business on a budget with these tactics from Rayna Burgett. Read more!
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Happy Thanksgiving!
HMA Public Relations | Nov 24, 2022
Team HMA wishes you a happy and safe Thanksgiving!
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Watch Your Tone!
Rayna Burgett | Nov 23, 2022
The tone of writing you use for your business can influence how your audience views your brand. Read more on the importance of tone in this blog post from Rayna Burgett.
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Inbound vs. Outbound Marketing
Justin Liggin | Nov 22, 2022
In today's world, marketing is dominated by two strategies known as inbound and outbound marketing. Learn more and discover the benefits and drawbacks of both strategies in this post from Justin Liggin.
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Features That Every Business Website Should Have
Rayna Burgett | Nov 18, 2022
While web design trends and content can change, there are several elements that every business site should have. Find out what to include on your site in this blog post from Rayna Burgett.
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Are Chatbots Right for Your Business?
Justin Liggin | Nov 16, 2022
Chatbots can help your business reduce customer wait times, find consumer solutions and generate sales. Read more on the power of chatbot marketing and why automation may or may not be the answer for your business in this post from Justin Liggin.
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Veterans Day
HMA Public Relations | Nov 11, 2022
HMA Public Relations will be closed on Friday, Nov. 11 in observance of Veterans Day. Team HMA honors all those who have served and those who continue to serve. Thank you for your courage, sacrifice and dedication for our country.
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The Results Are in…Well, Sort Of
Abbie Fink | Nov 9, 2022
Following Election Day, Abbie Fink is discussing the local coverage of the special day and sharing her appreciation for newsrooms across the country. Read more in this post!
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Get Out and Vote
Scott Hanson | Nov 8, 2022
Election Day is officially here and we are looking back at some of the past HMA blog posts on voting. Cast your ballot and then read more in our latest blog post.
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