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Is Your Marketing Personalized?
Justin Liggin | Aug 30, 2022
Small customized details can make a big difference in your marketing strategy. Learn more on the power of personalization in this post from Justin Liggin.
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How Do You Listen to Your Podcasts?
Justin Liggin | Aug 26, 2022
If you like podcasts, there are many options to choose from for listening. Find out which platform is best for you in this post from Justin Liggin. Read more!
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Drum Roll Please…Good Marketing Is Creative and Personal
Abbie Fink | Aug 25, 2022
At its best, good marketing is creative, personalized and enthusiastic. Read more from Abbie Fink on Drum Roll Wine and find out how the brand is taking its marketing to the next level in this post.
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Weathering the Storm
Scott Hanson | Aug 18, 2022
After his 30-year-old tree was uprooted in a storm last year, Scott Hanson gives us an update us on how his yard has recovered and shares what this occurrence can teach us about reputation restoration. Read more!
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Does Consistency Matter in Communications?
Alison Bailin | Aug 11, 2022
Inconsistency in communications can disturb your campaign's key messaging and confuse audiences. In today's post, Alison Bailin shares how this has affected the message behind Shark Week and Sharkfest programming. Read more!
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Anticipating Your Customers’ Needs Before They Do
Abbie Fink | Aug 10, 2022
Anticipating customers' needs is key to delivering good customer service. Read more from Abbie Fink on how something as simple as a pair of ear plugs can make an impact.
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Vote!
Scott Hanson | Aug 2, 2022
Primary day in Arizona is officially here after months of communications messages from candidates across TV, mail and more. In this post, Scott Hanson discusses today's campaign messaging and how it has created voter fatigue.
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187 Minutes
Scott Hanson | July 29, 2022
Will the term "187 minutes" become a part of our everyday vernacular after the Jan. 6 Congressional hearings? Read more from Scott Hanson.
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What Are Arizona’s Fastest Growing Cities?
Scott Hanson | July 26, 2022
The nation’s 15 fastest-growing cities were recently revealed and Arizona has five spots on the list. Find out which cities are growing and what this means for economic development organizations in this post from Scott Hanson.
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Just Show Up
Scott Hanson | July 21, 2022
Just showing up is a simple part of life that can have a powerful impact. Read more on this as Scott Hanson discusses Andy McClure's new book.
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In the House With….Samantha Gulick
Abbie Fink | July 20, 2022
Abbie Fink and Adrian McInytre are talking casino marketing with Samantha Gulick, the director of marketing for Harrah's Ak-Chin Casino, in the latest episode of #CSOM. Check it out!
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Website Content That Stands Out
Justin Liggin | July 13, 2022
Looking to make your website more inviting for visitors? Justin Liggin shares a few simple ways you can create engaging website content in today's post. Read more!
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