Simple Marketing Tactics on a Budget
Everyone knows marketing is key to growing your business. However, large campaigns and paid ads can run your wallet dry very quickly. Here are a few marketing tactics that are simple and affordable that can help push you ahead of your competitors.
Although it might be hard at first to give up your beloved products for free, giveaways can build customer loyalty and retention. Sending a free gift with an order or promoting a “Buy 1 Get 1” prize is not only a great way to get customers buying your products, but can also help keep them coming back.
If you’re looking for more exposure, collaborations can be a great way to introduce your product or service to a whole new audience. Bringing in another brand (that isn’t a competitor!) can help you reach your goals. The best collaborations are the most unexpected—a good example is Uber and Spotify. The premise? When riders are waiting for an Uber ride, they’re prompted to connect to Spotify and be the DJ for their trip to create a “soundtrack for your ride.” What makes this collaboration so successful is the brands created a successful partnership even though they are in completely different industries. This connects both unique audiences together to ultimately earn more users and increase exposure.
Video or Photo Contests
Photo or video contests are cheap and easy ways get potential customers engaged with your brand and encourage user-generated content. This not only drives traffic towards your brand and its pages but is also a fun way for customers to feel like they are a part of it.
To read more about marketing strategies, check out this three part series on digital marketing strategies: Part One; Part Two; Part Three.