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Communications Pros Are a Good Example of a Community
The Valley's communications pros are close, cooperative and all share a likeminded passion for the industry. Abbie Fink shares more on the importance of our community in the latest blog post.
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How a TV Show Supports Local Journalism
ABC's new show follows a veteran investigative reporter in the Anchorage Daily newsroom. Read more from Scott Hanson on Alaska Daily and how the program is highlighting good journalism when it is needed most.
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What Comes First: Passion or Purpose?
In this blog post, Rayna Burgett discusses the role that passion and purpose play in crafting your career and shares insight on the topic from a TED Talk presentation by motivational speaker and author, Zack Ballinger. Read more!
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The Importance of a Focused Brand Identity
In this post, Rayna Burgett discusses the importance of having a focused brand identity, drawing insights from a Harvard University lecture held by the late fashion designer Virgil Abloh.
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What’s Your Sign?
Can your astrological sign be a predictor of your career path? Abbie Fink examines the parallels between communications and Libras in this birthday blog post. Read more!
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Quick Halloween Marketing Tips
With Halloween right around the corner, there are many quick and easy ways you can tailor your marketing to the spooky day. Find out how in this blog post from Justin Liggin.
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“Hangry” Becomes Mainstream
While many may think the word "hangry" is a copywriter’s clever innovation, the word has been around since 1918. Read more on this in the latest post from Scott Hanson.
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The Scary Side of Marketing
A recent horror movie promotion stunt at baseball games across the country is going viral for its unique marketing. Read more on this and discover other horror movies that took marketing to the next level in this post from Justin Liggin.
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What Is the Jeep Wave?
Are you familiar with the Jeep Wave? Scott Hanson covers the rules of the brand-specific tradition in this blog post. Read more!
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The Frustration of Ignored Messaging
HMA Public Relations has been involved in many educational campaigns over the years with vital messaging. In this post, Scott Hanson covers the messaging that is usually ignored by the public. Read more!
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The Power of Influencer Marketing
From building awareness to changing audience perceptions, influencer marketing can meet a wide range of needs for your business. Learn more on the power of influencer marketing in your strategy with Justin Liggin.
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London Bridge is Down
With the passing of Queen Elizabeth II, Abbie Fink is discussing the procedures for the funeral and the well-orchestrated process for members of the Royal Family. Read more.
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