Our Blog

Communications Pros Are a Good Example of a Community

Communications Pros Are a Good Example of a Community

 |  Oct 21, 2022

The Valley's communications pros are close, cooperative and all share a likeminded passion for the industry. Abbie Fink shares more on the importance of our community in the latest blog post.

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How a TV Show Supports Local Journalism

How a TV Show Supports Local Journalism

 |  Oct 20, 2022

ABC's new show follows a veteran investigative reporter in the Anchorage Daily newsroom. Read more from Scott Hanson on Alaska Daily and how the program is highlighting good journalism when it is needed most.

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What Comes First: Passion or Purpose?

What Comes First: Passion or Purpose?

 |  Oct 19, 2022

In this blog post, Rayna Burgett discusses the role that passion and purpose play in crafting your career and shares insight on the topic from a TED Talk presentation by motivational speaker and author, Zack Ballinger. Read more!

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The Importance of a Focused Brand Identity

The Importance of a Focused Brand Identity

 |  Oct 14, 2022

In this post, Rayna Burgett discusses the importance of having a focused brand identity, drawing insights from a Harvard University lecture held by the late fashion designer Virgil Abloh.

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What’s Your Sign?

What’s Your Sign?

 |  Oct 13, 2022

Can your astrological sign be a predictor of your career path? Abbie Fink examines the parallels between communications and Libras in this birthday blog post. Read more!

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Quick Halloween Marketing Tips

Quick Halloween Marketing Tips

 |  Oct 12, 2022

With Halloween right around the corner, there are many quick and easy ways you can tailor your marketing to the spooky day. Find out how in this blog post from Justin Liggin.

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“Hangry” Becomes Mainstream

“Hangry” Becomes Mainstream

 |  Oct 7, 2022

While many may think the word "hangry" is a copywriter’s clever innovation, the word has been around since 1918. Read more on this in the latest post from Scott Hanson.

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The Scary Side of Marketing

The Scary Side of Marketing

 |  Sep 28, 2022

A recent horror movie promotion stunt at baseball games across the country is going viral for its unique marketing. Read more on this and discover other horror movies that took marketing to the next level in this post from Justin Liggin.

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What Is the Jeep Wave?

What Is the Jeep Wave?

 |  Sep 27, 2022

Are you familiar with the Jeep Wave? Scott Hanson covers the rules of the brand-specific tradition in this blog post. Read more!

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The Frustration of Ignored Messaging

The Frustration of Ignored Messaging

 |  Sep 21, 2022

HMA Public Relations has been involved in many educational campaigns over the years with vital messaging. In this post, Scott Hanson covers the messaging that is usually ignored by the public. Read more!

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The Power of Influencer Marketing

The Power of Influencer Marketing

 |  Sep 16, 2022

From building awareness to changing audience perceptions, influencer marketing can meet a wide range of needs for your business. Learn more on the power of influencer marketing in your strategy with Justin Liggin.

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London Bridge is Down

London Bridge is Down

 |  Sep 15, 2022

With the passing of Queen Elizabeth II, Abbie Fink is discussing the procedures for the funeral and the well-orchestrated process for members of the Royal Family. Read more.

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