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The Power of Influencer Marketing
Justin Liggin | Sep 16, 2022
From building awareness to changing audience perceptions, influencer marketing can meet a wide range of needs for your business. Learn more on the power of influencer marketing in your strategy with Justin Liggin.
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London Bridge is Down
Abbie Fink | Sep 15, 2022
With the passing of Queen Elizabeth II, Abbie Fink is discussing the procedures for the funeral and the well-orchestrated process for members of the Royal Family. Read more.
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Humor Transcending the Workplace
Scott Hanson | Sep 14, 2022
Over the last 40-plus years, HMA has had wonderful storytellers and hilarious people as a part of our staff including economic development director and new stand-up comic Jennifer Kaplan Stein. In this post, Scott Hanson shares more on Stein and her recent debut stand-up performance.
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What is People-First Content?
Justin Liggin | Sep 13, 2022
As Google's algorithm shifts, the search engine will benefit websites that put humans first, not search engines. Learn more on the importance of people-first content in this post from Justin Liggin.
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Check the Calendar… Part II
Abbie Fink | Sep 9, 2022
With religious holidays approaching, it's important to be mindful of these days and thoughtful of those who observe them when planning your next meeting or deadline. Read more on the significance of checking the calendar in this post from Abbie Fink.
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What Are the AP Style Updates for 2022?
Alison Bailin | Sep 8, 2022
The AP Stylebook has released the latest updates for news writing in 2022. Read more as Alison Bailin shares some of the recent modifications.
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Is Your Marketing Personalized?
Justin Liggin | Aug 30, 2022
Small customized details can make a big difference in your marketing strategy. Learn more on the power of personalization in this post from Justin Liggin.
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How Do You Listen to Your Podcasts?
Justin Liggin | Aug 26, 2022
If you like podcasts, there are many options to choose from for listening. Find out which platform is best for you in this post from Justin Liggin. Read more!
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Drum Roll Please…Good Marketing Is Creative and Personal
Abbie Fink | Aug 25, 2022
At its best, good marketing is creative, personalized and enthusiastic. Read more from Abbie Fink on Drum Roll Wine and find out how the brand is taking its marketing to the next level in this post.
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Weathering the Storm
Scott Hanson | Aug 18, 2022
After his 30-year-old tree was uprooted in a storm last year, Scott Hanson gives us an update us on how his yard has recovered and shares what this occurrence can teach us about reputation restoration. Read more!
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Does Consistency Matter in Communications?
Alison Bailin | Aug 11, 2022
Inconsistency in communications can disturb your campaign's key messaging and confuse audiences. In today's post, Alison Bailin shares how this has affected the message behind Shark Week and Sharkfest programming. Read more!
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Anticipating Your Customers’ Needs Before They Do
Abbie Fink | Aug 10, 2022
Anticipating customers' needs is key to delivering good customer service. Read more from Abbie Fink on how something as simple as a pair of ear plugs can make an impact.
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