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The Power of Incentives
Introducing incentives to your marketing strategy can create fun experiences for audiences and boost your engagement. Find out more on the power of incentives with Justin Liggin in today's post.
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First Pitch?
While Scott Hanson may be used to pitches as both a PR pro and high school baseball umpire, he had a new experience this week as he threw out the first pitch at a professional baseball game for the first time. Read more on how it happened!
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What Are the Perks of Working in Public Relations?
PR can offer many perks to its pros, meaningful relationships being one of them. Alison Bailin shares how these relationships can create magical and unforgettable moments in today's post.
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Can Proactive Communications Modify Behavior?
Proactive communications programs can have a big impact on audiences, but not all are the same. Read more from Scott Hanson on how one Flagstaff store is taking a different approach.
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What is Good Corporate Citizenship?
Being a good corporate citizen starts at the top of an organization. Find out what company leaders should consider when getting involved in the community with Scott Hanson.
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Is Authenticity Overlooked?
Commercials of today can lack authenticity, especially when it comes to depicting baseball umpires and football officials. Read more from Scott Hanson.
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Can You Be Trusted?
With the release of this year's Edelman Trust Barometer, Abbie Fink and Dr. Adrian McIntyre discuss the survey results and the importance of prioritizing trust in this week's episode of #CSOM. Hear more!
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Is Your Business Blogging?
Business blogs can establish thought leaders while bringing in new customers. Learn more about the benefits of a blog in today's post from Justin Liggin.
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Two Years
This week marks two years since the start of the coronavirus pandemic. Read more from Abbie Fink on what we have faced and how she is defining the new normal two years later.
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Murals as Marketing Tools?
Murals allow businesses and organizations to express themselves and create connections with target audience. Read more on murals as marketing tools with Scott Hanson.
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What Lessons Can Be Learned From Ivan Reitman?
Ivan Reitman's influential films have taught us important lessons for all parts of life. Read more from Alison Bailin.
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Where Are You Using Hashtags?
Hashtags can help spread your message and boost your brand awareness. But which platforms will provide the most success for your content? Read more from Justin Liggin.
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