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Everyone Loves a Parade
Parades are events that draw the public together, typically in joyous fashion! Find out how they can be a huge PR success with Scott Hanson.
READ MOREHow Good is Your Digital Marketing Strategy – Part Three?
Digital marketing is consistently a top consideration when developing strategic communications plans. In today's post, Abbie Fink shares the importance of measuring your campaigns.
READ MOREHow Good is Your Digital Marketing Strategy – Part Two?
Setting goals and reporting your progress are significant parts of a good digital marketing strategy. In today's post, Abbie Fink shares how to create meaningful goals that will lead you to success.
READ MOREWhat To Do When You’re Stuck in a Writing Rut
As communication professionals, we’re tasked with various writing assignments from social media posts and blog content to news releases and bylined articles. So, what happens when we, as storytellers, get writer’s block?
READ MOREWhy You Want Your Public Relations Team at the Table
When a company has a PR problem on their hands, it's most likely because something operationally broke down. In this episode of #CSOM, Abbie Fink and Dr. Adrian McIntyre talk about the importance of involving communication teams in your business plan.
READ MOREIs Ben & Jerry’s More Than Ice Cream?
As we pass the year mark since George Floyd’s murder, diversity, equity and inclusion (DE&I) continues to be on many people’s minds. Read more about how Ben & Jerry's have been able to stick to their values to support social injustice issues.
READ MOREHow Good is Your Digital Marketing Strategy – Part One?
How good is your digital marketing strategy? In today's post, Abbie Fink shares the first of three parts to a successful digital marketing campaign.
READ MOREAre Business Cards Still Relevant?
Here at HMA, we see the value of having printed business cards. In addition to sharing important contact details, a business card is a great place to jot down a few notes to remember your conversations. Read more from Marissa Baker.
READ MOREThe Connection Between PR and ESG
Public relations initiatives that prioritize Environmental, Social and Governance (ESG) issues have become a key to success for not only brand reputation and marketability, but for the planet as well.
READ MOREIs Diversity, Equity and Inclusion a Waste of Time?
The conversation of diversity, equity and inclusion (DE&I) has been around in the workplace for many years. Yet a recent survey from United Minds found that nearly 40 percent of C-Suite leaders say DE&I is a “waste” of time and resources. Read more from Abbie Fink.
READ MOREHow to Use Clubhouse
After a year of being exclusively for iPhone users, Clubhouse has launched the popular app for Android users. Learn more from Autumn on how to navigate the app!
READ MORE#TipForTuesday – Becoming a Product of Productivity
After a year of working from home, this has become our normal. Those routines we set in place more than a year ago are no longer new. So what can you do when your productivity at work starts to decline?
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