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How Can Brands Build Trust for the New Normal?
Autumn Jarrett | May 14, 2021
With COVID-19 restrictions beginning to ease and vaccines becoming widely received, consumers are becoming increasingly comfortable resuming old habits and returning to a more public life. For brands and organizations, this creates an opportunity to build trust and reset previous views of your brand or organization. Read more from Autumn Jarrett.
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Associating Dogs With Products
Scott Hanson | May 13, 2021
Brands often associate themselves, either through community relations efforts or other less-subtle strategies and tactics, with causes connecting their company or brand culture to their customers’ values and interests. Is that why we are seeing so many pets, specifically dogs in advertisements?
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How Do You Create an Authentic Relationship With the Media?
Alison Bailin | May 12, 2021
How do you build a credible relationship with the media? Abbie Fink explores this question on this week's episode of Copper State of Mind. Click the link to listen now!
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#MediaMonday – Brent Ruffner
Abbie Fink | May 10, 2021
Today’s #MediaMonday is introducing us to Brent Ruffner, the Anthem reporter for Independent Newspapers. Learn more about him!
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Does Influencer Marketing Make Traditional Marketing Communications Obsolete?
Abbie Fink | Apr 28, 2021
Does influencer marketing make traditional marketing communications obsolete? No, it is just another tool in our toolbox and that’s the topic of this week’s Copper State of Mind podcast.
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Why Maintaining Good Body Language Is Important In Business
Scott Hanson | Apr 23, 2021
Body language is an important part of how you communicate from the firmness of your handshake to your posture. Hear more from Scott Hanson.
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Tips and Tricks for Working Remotely
Justin Liggin | Apr 21, 2021
If you are looking to make your remote work experience more efficient and enjoyable, check out these tips from Justin Liggin.
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Should Your Business Have a ‘Do Good’ Community Relations Strategy?
Abbie Fink | Apr 14, 2021
Is community relations a part of your overall business strategy? It should be. A strategic community relations plan has the power to impact both your community and your business.
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A Reoccurring Theme: Tell The Truth
Scott Hanson | Apr 13, 2021
The ABC TV show “To Tell The Truth” has made a comeback, now hosted by Anthony Anderson. I’m sure the contestants are prepped as we would prep a client for a media interview.
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Video Killed the Radio Star. Or Did it?
Marissa Baker | Apr 8, 2021
The year is 1980. Apple had just released the Apple III, a business-oriented personal computer. CNN is created and begins broadcasting. The Rubik’s Cube hits toy stores. HMA Public Relations (then known as Ed Moser and Associates) opened for business. The Buggles had just released their cover of one of music’s biggest hits, Video Killed the Radio Star. But could video really kill the radio star?
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Is Broadcasting a Springboard for Elected Officials?
Scott Hanson | Apr 7, 2021
HMA Public Relations is an apolitical firm. We’ve never worked on candidates’ campaigns and have no plans to do so. While we’ve had success at it, we’ve only worked on a few ballot initiatives at an arm’s distance on behalf of clients. One of the keys to our success in that area has been our long-term media contacts and ability to tell our clients’ stories to the appropriate audience.
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What Lessons Can We Learn from La La Land?
Alison Bailin | Mar 30, 2021
It’s a big week in my world. On April 1, not only does Top Chef return for a new season, but Law & Order: SVU welcomes back Detective Elliott Stabler after 10 long years. In honor of two of the most iconic shows of the past 20 years celebrating major milestones this week, here are just a few lessons I’ve learned and applied to my work in PR from each.
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