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Why is Nostalgia an Effective Marketing Tactic?
Alison Bailin | Feb 1, 2022
Effective use of nostalgia in marketing communications doesn't just make you think about something; it makes you feel something. Read more from Alison Bailin on nostalgia in marketing.
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#MediaMonday – Colton Shone
Scott Hanson | Jan 31, 2022
Today's #MediaMonday comes to us from Colton Shone, the morning news anchor at KOB 4 in Albuquerque, New Mexico. Learn more about the award-winning journalist and how he got his start in Arizona.
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Are You Creating Landing Pages?
Justin Liggin | Jan 27, 2022
Landing pages are the perfect addition to your next PR campaign. Find out the purpose of the landing page and what you should be including in yours with Justin Liggin.
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How Can You Create Brand Fans?
Justin Liggin | Jan 25, 2022
Having fans isn’t exclusive to football teams and rock bands. Find out how to create loyal brand fans and long-lasting relationships with Justin Liggin.
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How Important Are Team Players?
Scott Hanson | Jan 21, 2022
Lessons learned from team sports can be life-changing. Learn more about the importance of team players and the connection to PR with Scott Hanson.
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How Do I Boost My Visibility?
Justin Liggin | Jan 13, 2022
As a brand, standing out online is essential. Find out the simple ways to boost your visibility in today's post from Justin Liggin.
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It’s a Good Thing We Have Contingency Plans
Abbie Fink | Jan 12, 2022
Contingency plans are more important now than ever. Read more from Abbie Fink on event planning in this COVID world and the importance of always reading the contract.
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Are You Building Brand-cabulary?
Alison Bailin | Jan 6, 2022
Brand-cabulary can boost your brand power and help you stand out. Discover some of the most well-known brand-cabulary words in today's post from Alison Bailin.
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How To Connect With Stakeholders
Scott Hanson | Jan 4, 2022
PR agencies and corporate communications teams both encourage clients to keep in touch with stakeholders and advocates. Read more from Scott Hanson on his offer to connect with a legendary NFL team.
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See You Next Year!
Justin Liggin | Dec 27, 2021
The HMA Team is off this week to spend the holidays with friends and family, we will be returning on January 3, 2022. We wish you a wonderful and safe holiday break. See you in 2022!
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What’s Been Popular on the Blog This Year?
Abbie Fink | Dec 24, 2021
From PR to marketing to pop culture, we covered it all on the blog this year. Discover our top 21 blog posts of 2021 with Abbie Fink.
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How Can I Avoid the Holiday Grammar Police?
Alison Bailin | Dec 23, 2021
The holidays are a time for many things, including common grammar mistakes. Find out how to avoid the grammar police and holiday card errors with Alison Bailin.
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