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Naming Rights
Scott Hanson | Nov 16, 2021
Nicknames are often earned through something a person has done or how they act and eventually become a part of an individual's personal brand. Read more from Scott Hanson on nicknames.
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How to Be a Better Sponge
Alison Bailin | Nov 5, 2021
Being a sponge means soaking in knowledge about everything from current events to fun facts. Read more from Alison Bailin on how to become a better sponge in your everyday life!
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Fake Reviews Could Cost You
Abbie Fink | Oct 21, 2021
Posting a review for your own business can cause more trouble than you may think. The Federal Trade Commission is cracking down on businesses that post misleading and fake reviews, forcing them to pay a hefty fine. Learn why Abbie Fink thinks you should never take that risk.
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Media Availability is Essential
Scott Hanson | Oct 15, 2021
When Muhammad Ali went by Cassius Clay, he told the media that he is the best friend that reporters have due to his availability. By offering great quotes, speaking his mind and being articulate in his answers, he knew that he could use the media to his advantage. Learn more from Scott Hanson!
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#WhatisWednesday – What are the Common Mistakes of Social Media Strategy?
Justin Liggin | Oct 6, 2021
Social media strategies across the globe were impacted by Facebook and Instagram's down time. Learn from Justin Liggin how to adjust your strategy to avoid your social media strategy from being affected in the future.
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#FunFactFriday – The Newsjacking Tactic
Justin Liggin | Sep 24, 2021
Happy #FunFactFriday! Today, Justin Liggin talks about how newsjacking can be a successful tactic to generate more buzz about your brand. Read more!
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What’s in a Name?
Alison Bailin | Sep 23, 2021
Programs first defined as a miniseries have now become known as a limited series, but why? Read Alison's thoughts on this name change in today's post.
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A Sign to Be Kind
Scott Hanson | Sep 17, 2021
Is kindness the way to ultimate success? Read more from Scott Hanson on promoting kindness in today's post.
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Is Imitation The Secret to Success?
Scott Hanson | Sep 7, 2021
As another television network introduces a former athlete to their morning show roster, will this imitation have long-term sustainability and success? Read more from Scott Hanson.
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Check the Calendar Before Planning your Next Event or Meeting
Abbie Fink | Sep 3, 2021
When committing to inclusivity, being mindful of scheduling your event on a religious holiday is one step you can take to demonstrate your dedication. Read more from Abbie Fink.
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Wanna Bet?
Scott Hanson | Sep 2, 2021
As sports betting arrives in Arizona, HMA is extending our history of gaming PR through our work with Caesars Entertainment. Read more from Scott Hanson!
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#FunFactFriday – AP Style Updates
Marissa Baker | Aug 27, 2021
As our language and culture changes, so do the rules of AP Style. For today's #FunFactFriday, Marissa shares some updates and reminders for using AP Style.
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