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#MediaMonday – Brent Ruffner
Abbie Fink | May 10, 2021
Today’s #MediaMonday is introducing us to Brent Ruffner, the Anthem reporter for Independent Newspapers. Learn more about him!
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#TipForTuesday- Working with Micro-Influencers
Marissa Baker | May 4, 2021
Influencer marketing has been on the rise as more consumers trust their favorite “gurus” for product advice. While it may sound expensive to work with an influencer, there are many micro-influencers with their own specific niches that can be just as effective, if not, more effective than macro-influencers. Click the link to learn why.
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#FunFactFriday – What is Mental Health Awareness Month
Justin Liggin | Apr 30, 2021
May is National Mental Health Awareness Month and is centered around raising awareness on the importance of mental health, advocating for legislation supporting individuals with mental illness and breaking the stigma. Learn about national health campaigns that have made a difference by supporting mental health.
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Does Influencer Marketing Make Traditional Marketing Communications Obsolete?
Abbie Fink | Apr 28, 2021
Does influencer marketing make traditional marketing communications obsolete? No, it is just another tool in our toolbox and that’s the topic of this week’s Copper State of Mind podcast.
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Why Maintaining Good Body Language Is Important In Business
Scott Hanson | Apr 23, 2021
Body language is an important part of how you communicate from the firmness of your handshake to your posture. Hear more from Scott Hanson.
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Tips and Tricks for Working Remotely
Justin Liggin | Apr 21, 2021
If you are looking to make your remote work experience more efficient and enjoyable, check out these tips from Justin Liggin.
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Should Your Business Have a ‘Do Good’ Community Relations Strategy?
Abbie Fink | Apr 14, 2021
Is community relations a part of your overall business strategy? It should be. A strategic community relations plan has the power to impact both your community and your business.
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A Reoccurring Theme: Tell The Truth
Scott Hanson | Apr 13, 2021
The ABC TV show “To Tell The Truth” has made a comeback, now hosted by Anthony Anderson. I’m sure the contestants are prepped as we would prep a client for a media interview.
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Video Killed the Radio Star. Or Did it?
Marissa Baker | Apr 8, 2021
The year is 1980. Apple had just released the Apple III, a business-oriented personal computer. CNN is created and begins broadcasting. The Rubik’s Cube hits toy stores. HMA Public Relations (then known as Ed Moser and Associates) opened for business. The Buggles had just released their cover of one of music’s biggest hits, Video Killed the Radio Star. But could video really kill the radio star?
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Is Broadcasting a Springboard for Elected Officials?
Scott Hanson | Apr 7, 2021
HMA Public Relations is an apolitical firm. We’ve never worked on candidates’ campaigns and have no plans to do so. While we’ve had success at it, we’ve only worked on a few ballot initiatives at an arm’s distance on behalf of clients. One of the keys to our success in that area has been our long-term media contacts and ability to tell our clients’ stories to the appropriate audience.
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What Is Opening Day?
Scott Hanson | Apr 1, 2021
It’s “Opening Day!” For baseball fans, it means the beginning of the Major League Baseball season. What does Opening Day look like in PR?
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#WhatisWednesday – What is the Value of Email Marketing?
Marissa Baker | Mar 31, 2021
When you receive hundreds of emails a day, how do you choose which ones to read? Learn from Marissa the value of email marketing....
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