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How Can You Improve Your Local SEO?
Justin Liggin | Mar 12, 2021
If you are a local business, search engine optimization (SEO) is vital to your company, especially if you are looking to attract local visitor traffic. Not managing your local SEO and how your business is shown on local organic search can become a missed opportunity, causing a loss of business with local customers. The first […]
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Controlling The Message
Scott Hanson | Mar 11, 2021
When a company or individual has the opportunity to proactively control the messaging surrounding them, it’s usually a good thing. The Arizona Cardinals’ recent signing of superstar J.J. Watt is an excellent example of how Watt and the team orchestrated a spectacular introduction to the Phoenix market. Watt made the announcement of his new team […]
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The Royal Interview
Abbie Fink | Mar 10, 2021
Perhaps the most talked about interview in recent days was the sit-down with the Duke and Duchess of Sussex and Oprah. I have been intrigued by the Royal Family for as long as I can remember. My dad and I stayed up all night to watch Diana marry Charles. I was glued to the television […]
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Sometimes You Have to Forget the Script
Abbie Fink | Mar 3, 2021
In May, I purchased a new air conditioning unit. The company I purchased it from offered one-year, same-as-cash financing. I arranged for the financing, had the unit installed and set-up automatic payments. About two months later, I got a notification that an American Express account could not be opened because my identity couldn’t be verified. […]
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What is a copyright troll?
Abbie Fink | Feb 24, 2021
A picture is worth a thousand words, right? Well, what if that picture costs you thousands of dollars? Just when you think you’ve found the perfect picture to accompany your blog post or to include in your company newsletter, you see the words Images may be subject to copyright. No big deal, right? After all, […]
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Using Inclusive Language for All Marginalized Communities
Marissa Baker | Feb 23, 2021
As communication professionals, we are responsible for keeping up to date on inclusive language. But what exactly does inclusive language entail? PR Daily notes that “language that isn’t inclusive can feel harmless, or even have strong historic ties” for certain gender identities and ethnic backgrounds. Abbie suggests that using inclusive language can go further and […]
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Has New Business Development Changed?
Abbie Fink | Feb 18, 2021
So much about the workplace has changed because of the pandemic. Work-from-home has become the norm, more and more meetings are taking place virtually using a variety of different platforms and we’ve been challenged to find ways to network. And for those of us that work with clients, the biggest change has been in how […]
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Press Freedom Must Ring
Scott Hanson | Feb 16, 2021
Transparency in government is more important now than ever. And it’s not just at the national level. It’s not a new topic for us, as demonstrated here, and here. HMA Public Relations has worked as a government contractor for city, county, state and tribal governments for decades. Our team knows from the onset that everything […]
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#FunFactFriday – Is Love in the Air?
Autumn Jarrett | Feb 12, 2021
As we all know Valentine’s Day is this Sunday (you’re welcome to those who may have forgotten), and for some of us love may be in the air while others of us will be waiting for the heart-shaped versions of our favorite chocolate to be on sale on Monday. While you may think Valentine’s Day […]
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What the Flack?
Abbie Fink | Feb 11, 2021
The PR community is all a-flutter about Flack, currently running on Amazon Prime. The show focuses on Robyn, an American publicist working for a cutthroat London PR company that represents troubled celebrities. And while she’s helping cover-up her clients’, shall we say, “misdeeds,” she is doing drugs, drinking and sleeping with her clients. Don’t get […]
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The Underdog of the Super Bowl
Marissa Baker | Feb 9, 2021
The Super Bowl is so much more than just football. For some, the commercials are the reason to tune in each year. And these spots are among the most expensive advertisements. Due to the pandemic, many brands opted not to spend advertising dollars on this year’s Super Bowl. Some, like Miller Lite, used social media […]
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Digital Marketing in the Age of a Pandemic
Marissa Baker | Feb 4, 2021
When the pandemic first began, many radio and TV advertisements sounded insincere to the current times of wearing masks and social distancing. Marketers scrambled to update campaigns with new and innovative ways to reach their consumer. With COVID-19 concerns still prevalent, Iterable released its outlook at the most anticipated digital marketing tactics for 2021 which […]
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