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How to Make Your Feed Fun
While it may be cold now, the spring season is set to begin in about a month which means it is the perfect time to freshen up your social media. Sometimes you may be unsure of what to do on your social media other than post a photo or two. But there are easy solutions […]
READ MOREWhat Social Media Metrics Should You Track?
Last month, Autumn discussed how users can get the most out of Instagram. Part of getting the most out Instagram and other social media sites is paying attention to the metrics that come from your posts. There are many important metrics available to track but which ones should you be monitoring the closest? Engagement Engagement […]
READ MORESwitch Up Your Social Media with Video Posts
If you are anything like me, you scroll past hundreds of posts every day on various social media sites. Every day I come across posts that make me stop, watch, and engage, whether that comes in the form of a like, a comment or a share. More often than not, the post that pulls me […]
READ MOREShould your CEO be on social media?
With most of our client engagements, we provide c-suite communications strategies. Recommendations include thought-leadership, white papers, speaking engagements, media relations, and of course, an active social media presence. And although most are eager to participate in these recommendations, social media typically causes even the most media-savvy client to pause. “What if I say something wrong?” […]
READ MOREReaching Gen Z in 2021
With 2021 now in full swing, you may want to revamp your marketing strategies to fit the trends or start fresh all together. Whether you are updating or developing a new marketing plan, do not forget to include Generation Z. Gen Z is the newest generation, born in the late 1990s through the early 2010s […]
READ MOREHow to Refresh your Social Media Presence in the New Year
After surviving a rollercoaster of a year that was 2020, I speak for most of us when saying 2021 comes as an optimistic breath of fresh air. Leading up to the new year, you may have spent time decluttering your home and email inbox or began drafting your resolutions and goals in preparation for the […]
READ MORESocial Media Updates That Can Help Your Business
How long have you been on social media? Many platforms have added recent updates that include story and shopping features.
READ MOREDiversity in Facebook’s Accelerator Program
Facebook is supporting journalism through its new accelerator program by encouraging minorities to pursue journalism. Read more about the program here...
READ MOREThe New York Times encourages votes in a unique way
Many companies are encouraging consumers to go out and vote. The New York Times does this in a unique way through social media. Read more...
READ MOREWhat is the role of social media in a company’s overall strategy?
The new program "Emily in Paris" on Netflix has created quite the buzz about social media and marketing, but how true is the show to real life? Read more from Marissa on the state of social media.
READ MOREThe reason advertisers are holding Facebook accountable
During July, more than 1,000 brands including Coca-Cola, Walgreens and Disney decided to halt advertising on Facebook to #StopHateForProfit. Click to read more about the impact this has on advertising.
READ MORESocial Media Takes What We Give It
Tik Tok goes the clock! Due to privacy concerns, the popular video app Tik Tok might not be around for much longer. Does this mean that using Tik Tok is an invasion of privacy? Just like with any other social media platform, Scott thinks that the information you voluntarily share online doesn't pose a privacy concern. Click the link to read more.
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