Our Blog
FILTER BY CATEGORY
My Successful Social Media Strategy and Why It Was All Wrong
Kelsey Makings | July 13, 2018
I grew up with technology and personally witnessed the evolution of social media. In elementary school I played Oregon Trail on the colored iMac next to my friends. In middle school, I got my first cell phone and super embarrassing AOL screenname. In high school, I secretly played snake under my desk on my Nokia […]
READ MORE
Pancakes or Burgers?
Grace Flemer | July 12, 2018
If you read my blog post from a few weeks back, I discussed the social media uproar and dramatic announcement behind IHOP’s name change. The “b” in IHOb stood for “burgers” – an attempt from the restaurant chain to boost their lunch and dinner sales. Little did the world know, but this marketing team had […]
READ MORE
Was ABC’s Decision to Cancel Roseanne the Right One?
Abbie Fink | May 30, 2018
Read today's blog post about ABC's cancellation of the popular reboot of Roseanne this week after a controversial tweet sent out by the actress.
READ MORE
Top Five Things to Know about Managing a Crisis on Social Media
Breanne Krager | Apr 12, 2018
This guest post on crisis communications is provided by Hilary Allard, Executive Vice President, and Philip Hauserman, Vice President at The Castle Group.
READ MORE
Where is Social Media Headed?
Scott Hanson | Mar 27, 2018
On April 4, Facebook will show the first of 25 midweek, daytime Major League Baseball games. Viewers will be able to watch the live stream on smartphones, tablets, computers and other connected devices, including home TVs. Who remembers when Facebook was just a place to keep in touch with former classmates?
READ MORE
Will Snapchat Snap Back?
Breanne Krager | Feb 14, 2018
The most recent Snapchat redesign has sent users into a tizzy. So much so that hundreds of thousands have signed a petition to revert the update. But should the social media platform reconsider? [Click below for more]
READ MORE
Got Skills?
Alison Bailin | Dec 6, 2017
The results of the Statista survey that has determined the must-have skills for us PR pros are in... and the results will surprise you! [Click below for more]
READ MORE
You Get More Characters, And You Get More Characters!
Breanne Krager | Nov 8, 2017
Twitter's new character limit expansion has left many of us scratching our heads. Will this social media platform be able to remain fundamentally unaltered despite this change? [Click below for more]
READ MORE
Can You Recover From a Social Media Flop?
Madeleine Norris | Oct 25, 2017
A lifestyle magazine in New Jersey is currently recovering from a major PR fail they suffered 2 days ago, how can PR pros avoid social media flops?
READ MORE
Is a Major Comeback on the Horizon for Facebook?
Madeleine Norris | Oct 20, 2017
It seems as though Facebook is poised for a major comeback by planning to launch a new feature that will put the focus back on your friends' updates.
READ MORE
The Times are Changin’
Breanne Krager | Oct 18, 2017
The New York Times has just announced its updated and expanded set of social media guidelines--question is, will they come back to bite them? [Click below for more]
READ MORE
From The Real Housewives to Reality
Madeleine Norris | Oct 12, 2017
Bethenny Frankel, start of The Real Housewives of New York City, has coordinated hurricane relief efforts primarily through, get this... Twitter. [Click below for more]
READ MORE