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Social media done right
Annelise Krafft | May 16, 2019
When it comes to social media, creativity and originality are key to engaging with your audience. Over the last few weeks, I’ve noticed a few social media accounts that are really doing it right. Here are the top three accounts that are rocking social media right now: CIA The CIA recently joined Instagram, with a […]
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I am a martian millennial
Kelsey Makings | Feb 7, 2019
As much as I hate to admit it, I fall right into the “millennial” category — albeit, only by a few years. According to assumptions, this means I am dangerously addicted to my phone, I don’t know a world without the internet and I have an unhealthy need for instant gratification. Some of this is […]
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What’s Your App-titude?
Scott Hanson | Jan 23, 2019
According to a recent report released by App Annie, the average consumer has 100 apps on his or her phone. One hundred! Among some of the report’s other tidbits: consumers downloaded 194 billion apps in 2018, with half of them in China. I feel so simple, with my handful of apps for local news and […]
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The Importance of Getting Visual on Social Media
Kelsey Makings | Dec 20, 2018
Aside from my love of writing, I have a passion for creating graphics. I get to use a different part of my brain and my fingers get a break from clanking on the keyboard. Although I probably spend more time on them then I should, it makes a vast difference when creating visuals for social […]
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How Instagram and Snapchat Are Boosting Voter Participation
Kelsey Makings | Nov 6, 2018
With statistics showing that younger people are less inclined to get out and vote, social media platforms such as Instagram and Snapchat, are finding ways to boost voter participation. Instagram is adding a set of new features including stickers that enable users to share when they have casted their vote. Friends and followers can then […]
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The Impact of Social Media on Natural Disasters
Grace Flemer | Oct 11, 2018
Social media has become a revolutionary tool for businesses and brands. However, platforms such as Twitter and Facebook have redefined communication, especially during natural disasters and emergencies. The United States is currently facing Hurricane Michael. Many of my closest friends are stuck right in the middle of Michael’s path in Alabama, Florida and Georgia. All […]
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Is it a Facebook hoax?
Scott Hanson | Oct 2, 2018
I’ve seen it. You probably have too. A post on Facebook claiming that Facebook’s algorithms are now limiting your news feed to 25 friends. It’s a hoax. No need to copy and paste, repost it or comment on the friend’s post to open up your feed. But there is a need to make sure we […]
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The power of the micro-influencer
Kelsey Makings | Sep 12, 2018
Unlike celebrities with millions of social media followers, micro-influencers may have anywhere from 10,000 to 50,000 followers on their platforms. While the exact numerical definition varies of a true influencer, statistics suggest smaller niche players may wield more influence when it comes to effective social media marketing. Why? Because they are far more approachable and […]
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Is Social Media Your Online Resume?
Scott Hanson | Aug 30, 2018
So you want to play college football? You want to get hired for that plumb job? Be warned. University of Nebraska head football coach Scott Frost is not unlike many employers. They want to know as much about their prospective hires or recruits as they can. There’s only so much you can learn from a […]
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What are the Risks of Social Media Engagement?
Abbie Fink | Aug 2, 2018
Social media has become a crucial element for many brands' marketing and customer service success, creating important stakeholder engagement. However, social media engagement can be risky. Here are some common social media security risks among brands.
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My First Impression of Public Relations vs. The Reality
Grace Flemer | July 20, 2018
As a freshman, my first mass communications and APR classes were a complete shock. Media channels are not what you flip through on your television, research is the glue that holds a campaign together and using an oxford comma before the “and” in a series is unacceptable (it also results in a five-point deduction on […]
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LinkedIn Most Popular Social Media Network for Fortune 500 companies
Abbie Fink | July 18, 2018
According to a recent research study conducted at The Center for Marketing Research at the University of Massachusetts, Dartmouth, LinkedIn continues to be the most popular social network for Fortune 500 companies (98 percent), but more and more are incorporating visual social networks such as Instagram, YouTube, and Snapchat into their social media strategy. The […]
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