Aside from my love of writing, I have a passion for creating graphics. I get to use a different part of my brain and my fingers get a break from clanking on the keyboard. Although I probably spend more time on them then I should, it makes a vast difference when creating visuals for social media.
Now, would it be easier to slap some copy together and pull an image off google? Sure! … It could also get you sued.
Creating visually stimulating content has the power to generate engagement, grab attention and elevate brand awareness.
Here are some basic design principles to consider:
The fundamental building block of any brand is consistency. Always attach the logo to your image. Always use branded colors. If your graphics look and feel cohesive and related, then users can form a clearer understanding of your brand in their minds.