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More Direct Connections Expected During NFL Season
Abbie Fink | Sep 19, 2017
At the end of the regular football season last year, I wrote a post about the changes the NFL was making to its social media policy. The league recognized the power of social media in creating conversations with the fans and rather than restrict its use, therefore finding more and more ways to embrace it. […]
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When Facebook Wins
Scott Hanson | July 5, 2017
Emergencies and social media...the two go hand-in-hand nowadays when it comes to sharing information, especially when there's spotty cell service. [Click below for more]
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Measurement Demystified Recap
Sara Goodwin | June 28, 2017
Sara "attended" a virtual summit recently called "Measurement Demystified." Three presenters talked about how to get the most out of social analytics. [Click below for more]
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I Think Facebook Stories Will Fail
Sara Goodwin | Apr 6, 2017
Facebook recently released a Stories feature, and Sara is not a fan. [Click below for more]
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Presidential Social Media
Abbie Fink | Jan 20, 2017
This is not a political post, but rather a post about social media and politics. There is no denying the powerful role social media plays (and has played) in our political system. [Click below for more]
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Public Relations for Wendy’s Social Media Team
Rachel Brockway | Jan 5, 2017
Is Wendy's new "empowered" social media a good or bad thing? [Click below for more]
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Is it better to be first or right?
Abbie Fink | June 10, 2015
The relative ease of posting something to a social media channel has turned all of us into “journalists.” I intentionally put the word in quotes because journalist is a profession, with a code of ethics. But thanks to smart phones and open-source blog services, anyone can become a “journalist” by simply hitting the submit button. […]
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Bloggers Behind Black Friday Business
Stephanie Lough | Nov 26, 2012
Welcome back! Assuming you survived Thursday’s food binge, you may have been one of the millions of people to participate in Black Friday, the notorious day-after-Thanksgiving-sales named for putting companies’ profit in the “black” at the cost of a few unruly mobs. Black Friday shoppers spent $11.2 billion, a record $1 billion of which was […]
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A Tip for Tuesday – Forget about the “tool” and figure out the strategy
Abbie Fink | July 17, 2012
I originally wrote this article for the Phoenix Business Journal, where it appeared on July 6th. Nothing has transformed our ability to communicate our messages like social media. Sure, being able to fax a document was pretty handy and certainly the ability to share information via email made getting the information out much easier […]
READ MORE#MediaMonday – Social Media’s Greatest Show on Court
Stephanie Lough | June 25, 2012
Katie, HMA intern and NBA basketball know-it-all (or at least I like to think so) here, back and talking to you about all things social media and basketball. Normally we spotlight a member of the media for our #MediaMonday, but this week we are honoring my favorite professional sport for having the […]
READ MOREThe Fifth Estate
Kendra Schultz | Nov 10, 2011
Every month one of us HMA’ers reads a book that is related to our industry and reports back on the findings – our own little HMA Book Club (except we spare the whole group from reading the same thing). After putting this off for some time not being able to find anything that truly interested […]
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“What is…Wednesday” – What is Public Relations? My Mom’s Take
Abbie Fink | Sep 14, 2011
Now I know all of us in public relations have tried for our entire careers to explain what it is we do. And if you are like me, you’ve always been sure your parents really have no clue, “but as long as you’re happy, we’re happy.” Right? We were in Minneapolis for a family wedding. […]
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