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How Does Social Media Differ from Earned Media?

How Does Social Media Differ from Earned Media?

 |  May 23, 2023

Earned media and social media are significant elements of today’s media landscape with each serving a different role. Rayna Burgett examines the similarities and distinctions between the two in this blog post.

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Don’t Feed the Trolls

Don’t Feed the Trolls

 |  May 5, 2023

By definition, a troll is “…a person who posts inflammatory, insincere, digressive, extraneous, or off-topic messages in an online community with the intent of provoking readers into displaying emotional responses or manipulating others’ perception.” Abbie Fink shares the warning signs that you're dealing with an online troll and covers how to respond following a presentation from Jon Goldberg of Reputation Architects.

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Can Using Social Media Become Illegal?

Can Using Social Media Become Illegal?

 |  Apr 27, 2023

Social media is not going away – even if lawmakers continue trying to make it harder for some to access. Scott Hanson discusses privacy on social media, noting recent changes with state regulations on the issue. Click on today's blog post to find out more!

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What Are Content Pillars?

What Are Content Pillars?

 |  Apr 12, 2023

By planning with content pillars, you can share relevant and consistent information that aligns with your business does and what your followers want. Learn more on social media pillars and how to create them in this post from Justin Liggin.

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Are You Celebrating Brand Milestones?

Are You Celebrating Brand Milestones?

 |  Mar 23, 2023

Do you have an important business or career milestone approaching? Justin Liggin shares the importance of milestones, their campaigns and how you can celebrate them in this blog post. Read more!

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How Can YouTube Benefit Your Brand?

How Can YouTube Benefit Your Brand?

 |  Mar 22, 2023

Videos can capture our attention better than just text and images and create entire storylines. Find out the keys to YouTube for your brand and discover new content ideas in this blog post from Rayna Burgett.

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Impressions vs. Reach vs. Engagement…What’s the Difference?

Impressions vs. Reach vs. Engagement…What’s the Difference?

 |  Mar 14, 2023

Do you know what separates impressions from reach and engagement and how these factors impact your marketing campaigns? Rayna Burgett talks all about it in her latest blog post. Check it out!

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What Should I Post on Social Media?

What Should I Post on Social Media?

 |  Mar 7, 2023

From case studies to day in the life videos, Justin Liggin is sharing some content examples for your social media page. Discover more in this blog post!

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Artifact: A New News App

Artifact: A New News App

 |  Feb 9, 2023

Described as TikTok for text, the Artifact app provides users with curated news articles that fit their interests. Learn more on this app and how it could impact news consumption in this blog post from Justin Liggin.

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The Social TV Experience

The Social TV Experience

 |  Jan 18, 2023

Are you familiar with social TV? Rayna Burgett shares more on how social media and traditional TV have blended together and discusses how this approach has created more flexibility in PR campaigns.

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What to Expect on Social Media in 2023

What to Expect on Social Media in 2023

 |  Jan 10, 2023

From live shopping to Twitter clones to avatars, Justin Liggin is sharing what he expects from social media this year in his latest blog post. Read more!

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When Actions Have Costly Consequences

When Actions Have Costly Consequences

 |  Dec 1, 2022

Elon Musk's purchase of Twitter has made employees quit by the dozens and influenced 50 out of the top 100 advertisers to pull their ads on the platform. Abbie Fink talks more on Musk's acquisition and discusses what is to come for the platform in this blog post. Read more!

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