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What is User-Generated Content?

What is User-Generated Content?

 |  Jan 4, 2024

Brands are connecting with loyal customers and building trust with the help of user-generated content, (UGC), on social media. Learn more about UGC and how brands can leverage this strategy effectively in this post from Justin Liggin.

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LinkedIn Is Still My Go-to for Business Connections

LinkedIn Is Still My Go-to for Business Connections

 |  Nov 16, 2023

Are you leveraging LinkedIn to establish your brand and strengthen new and current business connections? Abbie Fink covers the value of the social media platform and how it can help you identify common connections in this blog post. Learn more!

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How Social Media Can Benefit Your Event

How Social Media Can Benefit Your Event

 |  Nov 14, 2023

Whether you're in the midst of planning your event, currently hosting, or wrapping up the fun, there are endless opportunities to leverage your event and online presence to create a memorable moment. Learn more on using social for event promotion in this post from Justin Liggin.

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Is Organic Social Sharing Right for Your Brand?

Is Organic Social Sharing Right for Your Brand?

 |  Nov 3, 2023

After attending a PR Newswire webinar, Rayna Burgett is discussing the benefits of organic social sharing and how this approach can strengthen a brand. Learn more in this blog post.

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Newsjacking Can Be a Valuable Tool

Newsjacking Can Be a Valuable Tool

 |  Oct 27, 2023

Newsjacking, the practice of adding your thoughts and opinions into news stories, was relevant in the past and is still relevant today. Abbie Fink covers the intricacies of newsjacking in this blog post. Read more!

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Why Create Content With Easter Eggs?

Why Create Content With Easter Eggs?

 |  Oct 20, 2023

Easter eggs are concealed surprises or secret messages included in TV programs, video games and social media posts. Alison Bailin shares notable examples of Easter eggs and the benefits of including these hints in your brand marketing in this blog post. Check it out!

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How is a Media Win Like a TikTok Trend?

How is a Media Win Like a TikTok Trend?

 |  Oct 5, 2023

Similar to a viral TikTok trend, media victories should be proudly showcased on all relevant platforms. Alison Bailin shares how to amplify a successful media placement with the help of newsletters, social media and more. Check it out!

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Are Social Media Platforms Liable?

Are Social Media Platforms Liable?

 |  Sep 15, 2023

600 school districts across the country and 10 school districts in Arizona are suing TikTok, YouTube, Instagram, Facebook and Snapchat, accusing the social media companies of contributing to a mental health crisis among students which has prompted districts to allocate resources to tackle the issue. Can social media be held accountable? Read more in this post from Scott Hanson.

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What Are the Keys to Visual Marketing?

What Are the Keys to Visual Marketing?

 |  Aug 22, 2023

From videos to infographics to memes, visuals have become an essential marketing element for businesses. Justin Liggin talks visual marketing and shares how you can get creative with your content in this blog post. Read more!

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What is Threads?

What is Threads?

 |  July 6, 2023

Justin Liggin is exploring the new Threads platform from Meta in his latest blog post. Read to discover how Threads works, why this platform is Meta's response to Twitter and more.

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What Does Verification Mean on Social Media?

What Does Verification Mean on Social Media?

 |  June 1, 2023

While blue checkmarks on social media were previously only given to public figures and big companies, times have changed. Justin Liggin outlines what verification is like on the most significant social media platforms in this blog post.

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How Does Social Media Differ from Earned Media?

How Does Social Media Differ from Earned Media?

 |  May 23, 2023

Earned media and social media are significant elements of today’s media landscape with each serving a different role. Rayna Burgett examines the similarities and distinctions between the two in this blog post.

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