December 6, 2017
Skills

Got Skills?

The results of the Statista survey that has determined the must-have skills for us PR pros are in... and the results will surprise you! [Click below for more]
November 8, 2017
Twitter Logo Image

You Get More Characters, And You Get More Characters!

Twitter's new character limit expansion has left many of us scratching our heads. Will this social media platform be able to remain fundamentally unaltered despite this change? [Click below for more]
October 25, 2017
social media

Can You Recover From a Social Media Flop?

A lifestyle magazine in New Jersey is currently recovering from a major PR fail they suffered 2 days ago, how can PR pros avoid social media flops?
October 20, 2017
Major Comeback

Is a Major Comeback on the Horizon for Facebook?

It seems as though Facebook is poised for a major comeback by planning to launch a new feature that will put the focus back on your friends' updates.
October 18, 2017
New York Times

The Times are Changin’

The New York Times has just announced its updated and expanded set of social media guidelines--question is, will they come back to bite them? [Click below for more]
October 12, 2017
The Real Housewives

From The Real Housewives to Reality

Bethenny Frankel, start of The Real Housewives of New York City, has coordinated hurricane relief efforts primarily through, get this... Twitter. [Click below for more]
September 19, 2017
football

More Direct Connections Expected During NFL Season

At the end of the regular football season last year, I wrote a post about the changes the NFL was making to its social media policy.  […]
July 5, 2017
emergencies and social media

When Facebook Wins

Emergencies and social media...the two go hand-in-hand nowadays when it comes to sharing information, especially when there's spotty cell service. [Click below for more]
June 28, 2017
measurement demystifed

Measurement Demystified Recap

Sara "attended" a virtual summit recently called "Measurement Demystified." Three presenters talked about how to get the most out of social analytics. [Click below for more]
April 6, 2017

I Think Facebook Stories Will Fail

Facebook recently released a Stories feature, and Sara is not a fan. [Click below for more]