July 18, 2018
LinkedIn

LinkedIn Most Popular Social Media Network for Fortune 500 companies

According to a recent research study conducted at The Center for Marketing Research at the University of Massachusetts, Dartmouth, LinkedIn continues to be the most popular […]
July 13, 2018
social

My Successful Social Media Strategy and Why It Was All Wrong

I grew up with technology and personally witnessed the evolution of social media. In elementary school I played Oregon Trail on the colored iMac next to […]
July 12, 2018
announcement

Pancakes or Burgers?

If you read my blog post from a few weeks back, I discussed the social media uproar and dramatic announcement behind IHOP’s name change. The “b” […]
May 30, 2018
ABC

Was ABC’s Decision to Cancel Roseanne the Right One?

Read today's blog post about ABC's cancellation of the popular reboot of Roseanne this week after a controversial tweet sent out by the actress.
April 12, 2018
Crisis

Top Five Things to Know about Managing a Crisis on Social Media

This guest post on crisis communications is provided by Hilary Allard, Executive Vice President, and Philip Hauserman, Vice President at The Castle Group.
March 27, 2018
Media

Where is Social Media Headed?

On April 4, Facebook will show the first of 25 midweek, daytime Major League Baseball games. Viewers will be able to watch the live stream on smartphones, tablets, computers and other connected devices, including home TVs. Who remembers when Facebook was just a place to keep in touch with former classmates?
February 14, 2018
Faded Snapchat Logo - HMA Public Relations

Will Snapchat Snap Back?

The most recent Snapchat redesign has sent users into a tizzy. So much so that hundreds of thousands have signed a petition to revert the update. But should the social media platform reconsider? [Click below for more]
December 6, 2017
Skills

Got Skills?

The results of the Statista survey that has determined the must-have skills for us PR pros are in... and the results will surprise you! [Click below for more]
November 8, 2017
Twitter Logo Image

You Get More Characters, And You Get More Characters!

Twitter's new character limit expansion has left many of us scratching our heads. Will this social media platform be able to remain fundamentally unaltered despite this change? [Click below for more]
October 25, 2017
social media

Can You Recover From a Social Media Flop?

A lifestyle magazine in New Jersey is currently recovering from a major PR fail they suffered 2 days ago, how can PR pros avoid social media flops?