April 12, 2018
Crisis

Top Five Things to Know about Managing a Crisis on Social Media

This guest post on crisis communications is provided by Hilary Allard, Executive Vice President, and Philip Hauserman, Vice President at The Castle Group.
March 27, 2018
Media

Where is Social Media Headed?

On April 4, Facebook will show the first of 25 midweek, daytime Major League Baseball games. Viewers will be able to watch the live stream on smartphones, tablets, computers and other connected devices, including home TVs. Who remembers when Facebook was just a place to keep in touch with former classmates?
February 14, 2018
Faded Snapchat Logo - HMA Public Relations

Will Snapchat Snap Back?

The most recent Snapchat redesign has sent users into a tizzy. So much so that hundreds of thousands have signed a petition to revert the update. But should the social media platform reconsider? [Click below for more]
December 6, 2017
Skills

Got Skills?

The results of the Statista survey that has determined the must-have skills for us PR pros are in... and the results will surprise you! [Click below for more]
November 8, 2017
Twitter Logo Image

You Get More Characters, And You Get More Characters!

Twitter's new character limit expansion has left many of us scratching our heads. Will this social media platform be able to remain fundamentally unaltered despite this change? [Click below for more]
October 25, 2017
social media

Can You Recover From a Social Media Flop?

A lifestyle magazine in New Jersey is currently recovering from a major PR fail they suffered 2 days ago, how can PR pros avoid social media flops?
October 20, 2017
Major Comeback

Is a Major Comeback on the Horizon for Facebook?

It seems as though Facebook is poised for a major comeback by planning to launch a new feature that will put the focus back on your friends' updates.
October 18, 2017
New York Times

The Times are Changin’

The New York Times has just announced its updated and expanded set of social media guidelines--question is, will they come back to bite them? [Click below for more]
October 12, 2017
The Real Housewives

From The Real Housewives to Reality

Bethenny Frankel, start of The Real Housewives of New York City, has coordinated hurricane relief efforts primarily through, get this... Twitter. [Click below for more]
September 19, 2017
football

More Direct Connections Expected During NFL Season

At the end of the regular football season last year, I wrote a post about the changes the NFL was making to its social media policy.  […]