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Social Media Posts Matter
Scott Hanson | Nov 5, 2019
A Cleveland Browns player's recent Twitter tirade only reinforces the fact that what you say on social media DOES matter. Read more!
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Instagram has an algorithm, do you?
Marissa Baker | Oct 9, 2019
Instagram is one of the most used social media platforms. Do you know how to make the most of your engagement on the platform? Learn more!
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Time to look at the clock… and yes, I mean TikTok
Marissa Baker | Sep 25, 2019
We already know that people are on social media to catch up on news and events, so it’s no surprise effective campaigns span multiple platforms. Thankfully, these platforms are constantly adding new features for brands and businesses to send their message with ease. But one platform, TikTok, hasn’t gained as much popularity in the PR […]
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Mega-Influencers vs. Micro-Influencers
Autumn Jarrett | Sep 3, 2019
What does it mean to have social media influence? Autumn breaks down the difference between mega-influencers and micro-influencers.
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I’m going to take my social media strategy to the old town road
Marissa Baker | Aug 30, 2019
Last week, we discovered that the average person uses social media almost two and a half hours every day. So, it only makes sense to continually evaluate and improve your social media strategy to ensure you are putting out the most effective social media content for your brand. PR Daily suggests that meme marketing is […]
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Use Your Heart
Autumn Jarrett | Aug 29, 2019
I am someone who is always a sucker for a heartwarming story, so when I came across this story about Orlando International Airport surprising a mom who had just dropped her daughter off at her Disney internship, I couldn’t help but smile (and maybe get a little teary-eyed). It all started when Madi tweeted the […]
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What motivates people to use social media?
Marissa Baker | Aug 20, 2019
Picture this: A room full of people and most of them are looking down at their phones. It is a classic picture for 2019, so it is no surprise that 45% of the world’s population uses social media, according to Famemass. On average, people are using social media almost an hour more now than they […]
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Is it ok for the workplace to monitor your social media feed?
Abbie Fink | Aug 8, 2019
Social media has given all of us a platform for our personal views. But when those personal views come into conflict with your profession, have you crossed the line?
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Why is Snapchat taking over Instagram?
Annelise Krafft | Aug 1, 2019
Snapchat has recently revealed it has added 13 million daily active users over the past quarter, bumping its total daily user count to the highest number the app has seen in recent years – 203 million. With the confidence boost that came along with rising numbers, Snapchat has also introduced a hilarious global ad campaign […]
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Surveys, quizzes and apps…oh my
Abbie Fink | July 18, 2019
This week’s app craze, FaceApp, has everyone posting photos of what they might look like in the future. Just as fast as photos were shared, the dangers of the app were exposed.
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Millennials, Gen Z’ers Have Love/Hate Relationship with Social Media
Abbie Fink | May 29, 2019
Millennials and Generation Z are expressing uneasiness and pessimism -- about their careers, their lives and the world around them, according to Deloitte’s eighth annual Millennial Survey. Explore their relationship with branding and social media.
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Twitter: What not to do
Annelise Krafft | May 17, 2019
The first step to doing social media right is knowing what not to do. While scrolling through PR Daily, I came across an article called “5 Twitter gaffes brand managers should avoid.” While each of the points are valuable, I am going to relay the top three I feel are the most important. You don’t […]
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