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September 23, 2016

Fall is in the Air

Yesterday was the first day of fall, also known as the equinox - when the length of night and the day are nearly equal. It’s also the beginning of the cooler temps that Arizonans hope will be with us until spring comes around. [Click below for more]
September 22, 2016
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Crisis Communications and Its Ethical Implications

At the PRSA Phoenix luncheon yesterday we had the pleasure of listening to Michael Pooley, metro operations lieutenant and former PIO for the City of Tempe Police Department. He was responsible for operations during the 2013 Pat Tillman Run at ASU, just weeks following the bombing during the Boston Marathon.
September 21, 2016
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What PR Pros Could Learn from Survivor

Alison – a long-time Survivor fan girl – was inspired by PRGN agency partner Buchanan Public Relation’s recent blog post detailing some of the key characteristics shared by successful “Survivor” players and PR professionals. She shares theirs in this link – and adds a few of her own.
September 20, 2016
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SPJ Valley Publicity Summit Recap – With a Twist!

This past Saturday, I attended the 2016 Valley Publicity Summit, hosted by the Society of Professional Journalists Valley of the Sun Chapter. [Click below for more].
September 19, 2016

#MediaMonday – Teresa K. Traverse

Teresa K. Traverse, who’s quickly made a name for herself as a freelance writing machine here in the Valley between her work at the Phoenix New Times, Modern Luxury, Phoenix Magazine, and with the Lifestyle Pubs’ family of magazines, among others, may seem like an expert on all things Phoenix and beyond – but she just moved here last summer from Virginia! Click the link to read all about how she got her start in writing, all about starting her career on the East Coast, how and why she made her move to Arizona. Of course, she also shares the types of stories she likes to get pitches on along the way.
September 16, 2016
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Apple’s Weird (or Interesting?) Take on Social Media

As most of us probably know, Apple held its annual launch event last week where they announced what we can expect in their technology for the next year. This year’s launch included the unveiling of the iPhone 7, which was a bit more exciting than the launch that introduces the “S” version of past year’s phone. But that wasn’t what caught Sara’s eye in our office – instead, she zeroed in on their social media footprint during the launch. Click the link to read the interesting strategy she noticed from the Apple brand.
September 15, 2016

Targeting…a new Target Audience

For those not following every single crumb of news about the NFL 24/7, yesterday Goodell announced that the league’s “Play Safe Play Smart” initiative to counter head injuries will invest an additional $100 million in medical research and new technology to keep players safe. But here is the thing – he didn’t do it on ESPN. He didn’t do it on FOX Sports. Shoot, he didn’t even do it on his own NFL Network. Instead, he “wrote” an open letter to the Wall Street Journal that published yesterday, and then he gave an exclusive interview to Matt Lauer on the Today Show, also yesterday. Clearly, someone (ahem, Goodell!) has been reading the HMA blog! Click the link to see why.
September 14, 2016
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The Media on Media

Abbie came across an article about a month ago in New York magazine detailing the results of a survey of 113 colleagues working in print, television, and digital media, “asking that they use the opportunity to air their grievances and bare their souls.” She shares some of their responses – as well as her own. Click on the link to read the entire post, and would love you to share your thoughts as well.
September 13, 2016
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Car Logo is Driving Energy

Corporate symbols can mean different things, changing as often as the weather changes. Click the link to read more, with one very famous example.
September 12, 2016

#MediaMonday – SPJ Valley Publicity Summit 2016

The Valley Publicity Summit 2016 presented by the Valley of the Sun Chapter, Society of Professional Journalists (SPJ) is being held this Saturday, Sept. 17 at Arizona State University. Since receiving the list of attendees, the team at HMA has been busy preparing and we thought it might be helpful to share the list, including some participants who have been featured on past HMA Public Relations #MediaMonday profiles. Click on the link for the full list and many of their stories.