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#MediaMonday – Kamilah Williams
From Glendale development to stories about kids making a difference, ABC15 Arizona's Kamilah Williams has a clear eye for the stories that matter in her community. This #MediaMonday, she talks about what catches her attention in a story, why real people strengthen stories and how a high school video editing class started her interest in broadcast journalism.
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CSOM – AI Can Help Us Do the Work. It Shouldn’t Help Us Pretend To Be Someone We’re Not.
Used responsibly, AI makes us faster and more efficient. But there is an important distinction between using technology to assist the work and allowing technology to replace the trust that makes the work possible. Tune in as Abbie Fink talks responsible AI use in a new Copper State of Mind.
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#MediaMonday – Inside the 12News Newsroom
What does it take to help a great story make it on-air? Justin Liggin got a behind-the-scenes look at the 12News newsroom with PRSA Phoenix and is here to share a few takeaways from the team. Check out a new #MediaMonday!
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More Than a Book Retreat
Stories have a way of bringing people together and creating connection. Abbie Fink shares how her book club retreat was a reminder for communicators everywhere. Read more on what she took away from the experience in this blog post.
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HMA Public Relations’ Abbie S. Fink Named to PRSA’s Inaugural Women of Impact Awards
We’re proud to share that Abbie S. Fink, President of HMA Public Relations, has been recognized with an Award of Commendation for Agency Leader as part of Public Relations Society of America’s inaugural Women of Impact Awards. PRSA, the nation’s leading professional organization for the communications community, honored 33 women whose leadership, innovation and influence […]
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When Every Minute Matters: Crisis Communications in Today’s Media Landscape
Today’s news cycle doesn’t wait on facts. Stakeholders demand answers within minutes – not days. Abbie S. Fink discusses the importance of crisis training and why plans have to be updated regularly in this blog post.
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#HMAMediaLove – July 2026 Media Highlights
Meaningful work deserves to be seen. The July edition of #HMAMediaLove features stories from our clients that celebrate progress, recognize community impact and introduce the people behind that work. See what made July so memorable.
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What Alaska Can Teach Us About Public Relations
Between the whales, glaciers and rain jackets, Alison Bailin found a few unexpected reminders about public relations during her latest trip to Alaska. Read what each stop taught her about flexibility, collaboration and keeping communications human. Check out this blog post!
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CSOM – Culture Is What People Experience
True company culture is both an identity and a set of shared practices shaped by daily actions, stories and genuine interactions. Inspired by her recent cruise vacation, Abbie Fink discusses what culture in action looks like and why employees should feel empowered to serve as brand ambassadors. Listen to a new episode of the Copper State of Mind podcast!
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#MediaMonday – Arizona’s NATAS Honorees
Four Arizona media professionals are joining the 2026 Rocky Mountain Southwest Gold & Silver Circles in recognition of their decades of work in television and service to their communities. Find out more in this blog post from Justin Liggin.
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CSOM – How Sports Fundraising Has Evolved From Candles, Candy, and Calendars
Good communication starts with people. Abbie Fink reflects on her conversation with Mandy Holmes, founder of Sponsor My Athlete, and shares why relationships, trust and shared value matter more than a one-time sponsorship in this episode of Copper State of Mind. Read and listen here!
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#MediaMonday – 12 Takeaways from Phoenix Business Journal’s Meet the Newsroom
The best way to improve your media pitches is to better understand the newsroom. Justin Liggin recaps the Phoenix Business Journal's Meet the Newsroom event with the top tips on what catches the newsroom's attention, what makes a story stand out and how to become a better media resource. Learn more!
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