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Does Influencer Marketing Make Traditional Marketing Communications Obsolete?
Abbie Fink | Apr 28, 2021
Does influencer marketing make traditional marketing communications obsolete? No, it is just another tool in our toolbox and that’s the topic of this week’s Copper State of Mind podcast.
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Why Maintaining Good Body Language Is Important In Business
Scott Hanson | Apr 23, 2021
Body language is an important part of how you communicate from the firmness of your handshake to your posture. Hear more from Scott Hanson.
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Tips and Tricks for Working Remotely
Justin Liggin | Apr 21, 2021
If you are looking to make your remote work experience more efficient and enjoyable, check out these tips from Justin Liggin.
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Should Your Business Have a ‘Do Good’ Community Relations Strategy?
Abbie Fink | Apr 14, 2021
Is community relations a part of your overall business strategy? It should be. A strategic community relations plan has the power to impact both your community and your business.
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A Reoccurring Theme: Tell The Truth
Scott Hanson | Apr 13, 2021
The ABC TV show “To Tell The Truth” has made a comeback, now hosted by Anthony Anderson. I’m sure the contestants are prepped as we would prep a client for a media interview.
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Video Killed the Radio Star. Or Did it?
Marissa Baker | Apr 8, 2021
The year is 1980. Apple had just released the Apple III, a business-oriented personal computer. CNN is created and begins broadcasting. The Rubik’s Cube hits toy stores. HMA Public Relations (then known as Ed Moser and Associates) opened for business. The Buggles had just released their cover of one of music’s biggest hits, Video Killed the Radio Star. But could video really kill the radio star?
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Is Broadcasting a Springboard for Elected Officials?
Scott Hanson | Apr 7, 2021
HMA Public Relations is an apolitical firm. We’ve never worked on candidates’ campaigns and have no plans to do so. While we’ve had success at it, we’ve only worked on a few ballot initiatives at an arm’s distance on behalf of clients. One of the keys to our success in that area has been our long-term media contacts and ability to tell our clients’ stories to the appropriate audience.
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What Lessons Can We Learn from La La Land?
Alison Bailin | Mar 30, 2021
It’s a big week in my world. On April 1, not only does Top Chef return for a new season, but Law & Order: SVU welcomes back Detective Elliott Stabler after 10 long years. In honor of two of the most iconic shows of the past 20 years celebrating major milestones this week, here are just a few lessons I’ve learned and applied to my work in PR from each.
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How Can You Improve Your Local SEO?
Justin Liggin | Mar 12, 2021
If you are a local business, search engine optimization (SEO) is vital to your company, especially if you are looking to attract local visitor traffic. Not managing your local SEO and how your business is shown on local organic search can become a missed opportunity, causing a loss of business with local customers. The first […]
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The Royal Interview
Abbie Fink | Mar 10, 2021
Perhaps the most talked about interview in recent days was the sit-down with the Duke and Duchess of Sussex and Oprah. I have been intrigued by the Royal Family for as long as I can remember. My dad and I stayed up all night to watch Diana marry Charles. I was glued to the television […]
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Sometimes You Have to Forget the Script
Abbie Fink | Mar 3, 2021
In May, I purchased a new air conditioning unit. The company I purchased it from offered one-year, same-as-cash financing. I arranged for the financing, had the unit installed and set-up automatic payments. About two months later, I got a notification that an American Express account could not be opened because my identity couldn’t be verified. […]
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Using Inclusive Language for All Marginalized Communities
Marissa Baker | Feb 23, 2021
As communication professionals, we are responsible for keeping up to date on inclusive language. But what exactly does inclusive language entail? PR Daily notes that “language that isn’t inclusive can feel harmless, or even have strong historic ties” for certain gender identities and ethnic backgrounds. Abbie suggests that using inclusive language can go further and […]
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