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How Good is Your Digital Marketing Strategy – Part One?
Abbie Fink | June 3, 2021
How good is your digital marketing strategy? In today's post, Abbie Fink shares the first of three parts to a successful digital marketing campaign.
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Are Business Cards Still Relevant?
Marissa Baker | June 2, 2021
Here at HMA, we see the value of having printed business cards. In addition to sharing important contact details, a business card is a great place to jot down a few notes to remember your conversations. Read more from Marissa Baker.
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The Connection Between PR and ESG
Justin Liggin | May 27, 2021
Public relations initiatives that prioritize Environmental, Social and Governance (ESG) issues have become a key to success for not only brand reputation and marketability, but for the planet as well.
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Is Diversity, Equity and Inclusion a Waste of Time?
Abbie Fink | May 21, 2021
The conversation of diversity, equity and inclusion (DE&I) has been around in the workplace for many years. Yet a recent survey from United Minds found that nearly 40 percent of C-Suite leaders say DE&I is a “waste” of time and resources. Read more from Abbie Fink.
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How to Use Clubhouse
Autumn Jarrett | May 20, 2021
After a year of being exclusively for iPhone users, Clubhouse has launched the popular app for Android users. Learn more from Autumn on how to navigate the app!
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#TipForTuesday – Becoming a Product of Productivity
Marissa Baker | May 18, 2021
After a year of working from home, this has become our normal. Those routines we set in place more than a year ago are no longer new. So what can you do when your productivity at work starts to decline?
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How Can Brands Build Trust for the New Normal?
Autumn Jarrett | May 14, 2021
With COVID-19 restrictions beginning to ease and vaccines becoming widely received, consumers are becoming increasingly comfortable resuming old habits and returning to a more public life. For brands and organizations, this creates an opportunity to build trust and reset previous views of your brand or organization. Read more from Autumn Jarrett.
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Associating Dogs With Products
Scott Hanson | May 13, 2021
Brands often associate themselves, either through community relations efforts or other less-subtle strategies and tactics, with causes connecting their company or brand culture to their customers’ values and interests. Is that why we are seeing so many pets, specifically dogs in advertisements?
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How Do You Create an Authentic Relationship With the Media?
Alison Bailin | May 12, 2021
How do you build a credible relationship with the media? Abbie Fink explores this question on this week's episode of Copper State of Mind. Click the link to listen now!
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#MediaMonday – Brent Ruffner
Abbie Fink | May 10, 2021
Today’s #MediaMonday is introducing us to Brent Ruffner, the Anthem reporter for Independent Newspapers. Learn more about him!
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Does Influencer Marketing Make Traditional Marketing Communications Obsolete?
Abbie Fink | Apr 28, 2021
Does influencer marketing make traditional marketing communications obsolete? No, it is just another tool in our toolbox and that’s the topic of this week’s Copper State of Mind podcast.
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Why Maintaining Good Body Language Is Important In Business
Scott Hanson | Apr 23, 2021
Body language is an important part of how you communicate from the firmness of your handshake to your posture. Hear more from Scott Hanson.
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