Our Blog

Wanna Bet?

Wanna Bet?

 |  Sep 2, 2021

As sports betting arrives in Arizona, HMA is extending our history of gaming PR through our work with Caesars Entertainment. Read more from Scott Hanson!

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Are You Vaccinated? and Other Business Protocols

Are You Vaccinated? and Other Business Protocols

 |  Aug 26, 2021

With more people vaccinated and business and networking events starting to be held again, there is still a lot to discuss about how we will return back to normal. Read more from Abbie Fink.

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The Revival of the Newsletter

The Revival of the Newsletter

 |  Aug 13, 2021

Newsletters are the perfect way for consumers to get specific, up-to-date news condensed all into one single email. This may be why we are seeing a resurgence of newsletters. Read more!

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Terms That You Only Hear in the Newsroom

Terms That You Only Hear in the Newsroom

 |  Aug 12, 2021

Every industry has its own jargon but some of the coolest terms come from the journalism industry. Read more!

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What is Facebook Reach?

What is Facebook Reach?

 |  Aug 11, 2021

When it comes to Facebook, there are some best practices to boost your reach and be sure that your content is getting in front of as many eyes as possible. Click the link to learn more!

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The Power of Snackable Content

The Power of Snackable Content

 |  July 29, 2021

For PR professionals, snackable content is a perfect way to take long form content and adapt it specifically for a social media channel. Learn more from Justin Liggin!

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What Makes a Good Client?

What Makes a Good Client?

 |  July 14, 2021

For any firm like ours, finding new business is a process. But what are the makings of a good client and how do you discover them? Learn more with Abbie Fink.

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Why it is Important to be News Literate

Why it is Important to be News Literate

 |  July 7, 2021

Becoming news literate in today's media landscape is critical. Discover how to distinguish between real and fake news with Abbie Fink.

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Everyone Loves a Parade

Everyone Loves a Parade

 |  July 6, 2021

Parades are events that draw the public together, typically in joyous fashion!  Find out how they can be a huge PR success with Scott Hanson.

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How Good is Your Digital Marketing Strategy – Part Three?

How Good is Your Digital Marketing Strategy – Part Three?

 |  July 1, 2021

Digital marketing is consistently a top consideration when developing strategic communications plans. In today's post, Abbie Fink shares the importance of measuring your campaigns.

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How Good is Your Digital Marketing Strategy – Part Two?

How Good is Your Digital Marketing Strategy – Part Two?

 |  June 17, 2021

Setting goals and reporting your progress are significant parts of a good digital marketing strategy. In today's post, Abbie Fink shares how to create meaningful goals that will lead you to success.

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What To Do When You’re Stuck in a Writing Rut

What To Do When You’re Stuck in a Writing Rut

 |  June 11, 2021

As communication professionals, we’re tasked with various writing assignments from social media posts and blog content to news releases and bylined articles. So, what happens when we, as storytellers, get writer’s block?

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