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Wanna Bet?
As sports betting arrives in Arizona, HMA is extending our history of gaming PR through our work with Caesars Entertainment. Read more from Scott Hanson!
READ MOREAre You Vaccinated? and Other Business Protocols
With more people vaccinated and business and networking events starting to be held again, there is still a lot to discuss about how we will return back to normal. Read more from Abbie Fink.
READ MOREThe Revival of the Newsletter
Newsletters are the perfect way for consumers to get specific, up-to-date news condensed all into one single email. This may be why we are seeing a resurgence of newsletters. Read more!
READ MORETerms That You Only Hear in the Newsroom
Every industry has its own jargon but some of the coolest terms come from the journalism industry. Read more!
READ MOREWhat is Facebook Reach?
When it comes to Facebook, there are some best practices to boost your reach and be sure that your content is getting in front of as many eyes as possible. Click the link to learn more!
READ MOREThe Power of Snackable Content
For PR professionals, snackable content is a perfect way to take long form content and adapt it specifically for a social media channel. Learn more from Justin Liggin!
READ MOREWhat Makes a Good Client?
For any firm like ours, finding new business is a process. But what are the makings of a good client and how do you discover them? Learn more with Abbie Fink.
READ MOREWhy it is Important to be News Literate
Becoming news literate in today's media landscape is critical. Discover how to distinguish between real and fake news with Abbie Fink.
READ MOREEveryone Loves a Parade
Parades are events that draw the public together, typically in joyous fashion! Find out how they can be a huge PR success with Scott Hanson.
READ MOREHow Good is Your Digital Marketing Strategy – Part Three?
Digital marketing is consistently a top consideration when developing strategic communications plans. In today's post, Abbie Fink shares the importance of measuring your campaigns.
READ MOREHow Good is Your Digital Marketing Strategy – Part Two?
Setting goals and reporting your progress are significant parts of a good digital marketing strategy. In today's post, Abbie Fink shares how to create meaningful goals that will lead you to success.
READ MOREWhat To Do When You’re Stuck in a Writing Rut
As communication professionals, we’re tasked with various writing assignments from social media posts and blog content to news releases and bylined articles. So, what happens when we, as storytellers, get writer’s block?
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