What Makes a Good Client?

For any professional services firm, finding and securing new business is an ongoing process. And it can happen anywhere.  We’ve secured clients everywhere from networking events to softball games, from overhearing a conversation in a restaurant to overhearing a conversation at a neighbor’s house.

And we’ll also respond to request for proposals.  But our best source for new business, hands-down, is a referral.   When a colleague makes an introduction for us to a prospect it comes with an endorsement like no other.  And we are always so appreciative when that happens.

So, what makes a good client for us?

A business or organization that is willing to make the investment, both financially and with their time and resources, in their business.  Because what we do needs to be thought of as an investment and not just an expense.  There are a few other things that help us a determine if you’ll be a good client:

  • Access to decision-makers. We can’t do what we do without access to those that are making business decisions for the organization.  Yes, we expect to work with others within the organization, but we need buy-in from leadership in order for this to work.
  • Established business goals. Our primary measure of success will be based on whether our strategic communications plan aligns with and helps you achieve your business goals.  If you don’t have those figured out yet, you might not be ready to engage with a public relations agency.
  • Prepared for success. Do you have the infrastructure in place, product pipeline, other resources, etc. to fulfill on the expectations that are set from implementing a strategic communications plan?

We’ll ask you a bunch of other questions to ascertain if you are ready to engage with an agency like ours. And if everything lines up and we both agree we are a good fit, we’ll move the process along.

What do you think?  Are you a good client for us?

Photo by Dylan Gillis on Unsplash

Written by
at Jul 14, 2021

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