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Does Influencer Marketing Make Traditional Marketing Communications Obsolete?
Abbie Fink | Apr 28, 2021
Does influencer marketing make traditional marketing communications obsolete? No, it is just another tool in our toolbox and that’s the topic of this week’s Copper State of Mind podcast.
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#TipForTuesday – Updating Online Presence
Marissa Baker | Apr 27, 2021
Updating how your website looks not only changes the way people use your site, but it can also help the page run faster which leads to higher conversions. If it has been a few years since you have updated your website, it may be time to do so. Click the link for some things to consider when updating your website or social media presence.
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Tip for Tuesday – How to boost engagement on Tik Tok and Instagram
Autumn Jarrett | Apr 20, 2021
Over the course of three days last week, Autumn had the opportunity to virtually attend the Chandler Chamber Marketing Summit. While most of us have probably attended our fair share of webinars over the past year, this was one of Autumn's favorite seminars. Click the link to read why!
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Communicating Your Reopening
Justin Liggin | Apr 16, 2021
As our lives slowly return to normalcy, many businesses are heading for a reopen. Creating and implementing a communication plan for a reopen will ensure effective messaging and put businesses on a successful path for the future.
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Social Media Campaigns Showing Authentic Humor
Marissa Baker | Apr 15, 2021
Businesses that show their brand in an authentic way on social media often have the most followers and likes. Just as personal pages show off the everyday of life, businesses use their social media to connect with their fans every day. Authenticity and consistency are two important factors in keeping your brand at the top of your consumers’ mind.
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Why You Should Join Clubhouse
Autumn Jarrett | Apr 9, 2021
Last year, Tik Tok quickly became the most popular app for everyone to join and this year it looks like Tik Tok may have some competition with the emergence of Clubhouse. Click to read about the new app.
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The Importance of Personalization
Justin Liggin | Apr 2, 2021
In today's marketing world, personalization is everything. But why is personalization so important and what are the benefits of using it?
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How to Build a Crisis Management Strategy for Social Media
Justin Liggin | Mar 23, 2021
Part of public relations and what HMA does lies in crisis management and communication. In today's post, Justin Liggin shares how he incorporates crisis management in his client's social media strategies.
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Why You Need an Effective Social Media Strategy
Autumn Jarrett | Mar 18, 2021
At HMA, we stress the importance of staying consistent in your brand’s messaging in all communications that go out to the media, but we also echo this message to our clients when it comes to their social media channels. When strategizing with clients, I have often heard Abbie explain that social media should be included […]
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Where are my likes?
Autumn Jarrett | Mar 4, 2021
Many Instagram users on Tuesday night noticed that their timeline was looking a bit different after it appeared that they could no longer see the number of likes on pictures and instead saw the post was liked by one named Instagram user “and others.” In 2019, Instagram began testing the idea of removing likes for […]
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How Can You Communicate Sustainability?
Justin Liggin | Feb 26, 2021
February 26th marks National Skip the Straw Day, a day where environmental advocates encourage Americans to consider their usage of single use plastic and ask themselves what they can do to keep these plastics out of world’s landfills and oceans. Today is the perfect time to discuss sustainability and the best ways to communicate it […]
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How to Make Your Feed Fun
Justin Liggin | Feb 19, 2021
While it may be cold now, the spring season is set to begin in about a month which means it is the perfect time to freshen up your social media. Sometimes you may be unsure of what to do on your social media other than post a photo or two. But there are easy solutions […]
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