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A Sponsorship of Super Bowl Proportions
Scott Hanson | Feb 3, 2021
Sponsorships and using celebrity endorsers can often be an iffy proposition. But when it’s right – it can really be right. Using a “fake” person can take the chance of any embarrassing missteps out of the conversation. The fictitious name “Jake from State Farm” has been engrained in our brains since 2011 when “Jake” first […]
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#WhatisWednesday – What is Social Listening?
Autumn Jarrett | Jan 27, 2021
We often hear people emphasize how important it is to listen to understand instead of listening to reply. Not only is this effective for our day-to-day conversations, but it is a practice that PR agencies use to observe the conversations that are being had about their clients and their client’s industries. According to Sprout Social, […]
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Today We Welcome a New President – It is Inauguration Day
Marissa Baker | Jan 20, 2021
At around 10 a.m. local time, Joe R. Biden, Jr. will be sworn in as President by the Chief Justice of the United States Supreme Court by citing the 35-word oath of office. To recognize this time-honored tradition, here are a few facts about this historical day: Prior to 1933, the Constitution of the United […]
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Why would the NFL choose to be on NICK?
Scott Hanson | Jan 19, 2021
The National Football League recently made some lemonade out of lemons when it broadcast one of its Wild Card playoff games on Nickelodeon. It was an unusual platform for a pro football game – but a brilliant move. How better to teach the next generation of football fans than on their own network and in […]
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Should You Be Held Accountable?
Abbie Fink | Jan 14, 2021
Forbes posted an article recently that in summary says that those associated with the current White House administration should be held accountable for their words and actions these past four years. And if a company chooses to employ a member of the administration, in particular communications staffers, then the magazine, in no uncertain terms, “will […]
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Music Streaming Services: A Useful PR Tool
Justin Liggin | Dec 10, 2020
As the year wraps up, music streaming services recount users favorite tunes. So how can brands use this to their advantage?
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Non-Verbal Communication Can Be Key
Scott Hanson | Dec 9, 2020
During the football season, Scott Hanson uses non-verbal signals to communicate with other game officials. Read how this compares to non-verbal communication in the public relations sphere.
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How to Continue to Grow Your Skills While Working Remotely
Autumn Jarrett | Dec 8, 2020
Professional growth doesn't stop when working from home. Read how Autumn has continued to grow her skills during the pandemic this year.
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How to Go Live on Social Media
Justin Liggin | Dec 4, 2020
In 2020, live streaming is the way to go. Learn the best practices for going live on your social media and how to engage with your followers!
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Can Your First Name Predict Your Career Choice?
Abbie Fink | Dec 3, 2020
Abbie has written about how your astrological sign can dictate your career. Can your name also have an effect in your line of work?
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It’s Time to be Thankful
Scott Hanson | Nov 25, 2020
From all of us here at Team HMA, we wish everyone a safe holiday filled with family and holiday cheer. We have much to be thankful for this year.
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Do You Listen to Podcasts?
Abbie Fink | Nov 24, 2020
Podcasts have become increasingly popular in the last few months during the pandemic. What are your favorite podcasts to listen to?
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