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The Impact of Social Media on Natural Disasters

Grace Flemer | Oct 11, 2018

Social media has become a revolutionary tool for businesses and brands. However, platforms such as Twitter and Facebook have redefined communication, especially during natural disasters and emergencies. The United States is currently facing Hurricane Michael. Many of my closest friends are stuck right in the middle of Michael’s path in Alabama, Florida and Georgia. All […]

Is it a Facebook hoax?

Scott Hanson | Oct 2, 2018

I’ve seen it. You probably have too. A post on Facebook claiming that Facebook’s algorithms are now limiting your news feed to 25 friends. It’s a hoax. No need to copy and paste, repost it or comment on the friend’s post to open up your feed. But there is a need to make sure we […]

Instagram Finds Emily

Grace Flemer | Sep 18, 2018

This weekend, I saw the movie A Simple Favor with Blake Lively, Anna Kendrick and Henry Golding. One of our blog posts from this past May discussed Blake’s sudden #Insta Game-Changer in line with this movie, when she unfollowed every one of her followers except a few accounts under the name Emily Nelson. This past […]

When social media is really social

Scott Hanson | Sep 14, 2018

A few years ago, I googled myself and found a couple of other Scott Hansons who have backgrounds similar to mine. One is a sports reporter for the Seattle Times and the other is host of the NFL Network’s Red Zone. While on a Southwest Airlines flight recently, I was reading through Southwest, The Magazine […]

The power of the micro-influencer

Kelsey Makings | Sep 12, 2018

Unlike celebrities with millions of social media followers, micro-influencers may have anywhere from 10,000 to 50,000 followers on their platforms. While the exact numerical definition varies of a true influencer, statistics suggest smaller niche players may wield more influence when it comes to effective social media marketing. Why? Because they are far more approachable and […]

Is Social Media Your Online Resume?

Scott Hanson | Aug 30, 2018

So you want to play college football? You want to get hired for that plumb job? Be warned. University of Nebraska head football coach Scott Frost is not unlike many employers. They want to know as much about their prospective hires or recruits as they can. There’s only so much you can learn from a […]

What are the Pitfalls that Businesses Face When Engaging in Social Media?

Abbie Fink | Aug 9, 2018

Today's blog post highlights a few pitfalls businesses and brands face when engaging in a social media strategy.

Emotion: The Key to Viral Content

Kelsey Makings | Aug 8, 2018

Think about the very last thing you shared on social media. Something that hit you a certain way you just had to pass it along to your followers. What was going through your mind? Why did you want to share it? Odds are, it was because you felt something. You saw something that made you […]

What are the Risks of Social Media Engagement?

Abbie Fink | Aug 2, 2018

Social media has become a crucial element for many brands' marketing and customer service success, creating important stakeholder engagement. However, social media engagement can be risky. Here are some common social media security risks among brands.

My Successful Social Media Strategy and Why It Was All Wrong

Kelsey Makings | July 13, 2018

I grew up with technology and personally witnessed the evolution of social media. In elementary school I played Oregon Trail on the colored iMac next to my friends. In middle school, I got my first cell phone and super embarrassing AOL screenname. In high school, I secretly played snake under my desk on my Nokia […]

Pancakes or Burgers?

Grace Flemer | July 12, 2018

If you read my blog post from a few weeks back, I discussed the social media uproar and dramatic announcement behind IHOP’s name change. The “b” in IHOb stood for “burgers” – an attempt from the restaurant chain to boost their lunch and dinner sales. Little did the world know, but this marketing team had […]

Introducing…IHOb

Grace Flemer | June 15, 2018

The restaurant previously known as IHOP, took the Internet by storm on Monday, June 11th when they announced on Twitter that they were now officially known as the International House of Burgers. Does IHOb really want to completely lose their reputation as a breakfast restaurant? I don’t think so. This marketing strategy is an attempt […]

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HMA Public Relations: Providing marketing communications excellence since 1980.

HMA Public Relations:
Providing marketing communications excellence since 1980.