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What can you expect from social media in 2020?
Autumn Jarrett | Dec 4, 2019
2020 is almost here! What social media trends are you looking forward to in the new year? Check out what Social Media Today is predicting.
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#FunFactFriday – Instagram giveaways are actually worth it
Marissa Baker | Nov 22, 2019
Marissa loves winning free stuff - who doesn't? Check out her takeaways from the latest Instagram giveaway she entered, and won!
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What’s with the #PRfails?
Marissa Baker | Nov 15, 2019
In an ongoing effort to perfect her PR knowledge, Marissa stumbled upon #PRfails, where reporters expose bad habits of PR pros who have pitched them. Read more!
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Insights from Influencer Report
Alison Bailin | Nov 12, 2019
The latest Morning Consult Influencer Report is in, focusing on how to engage Gen Z and Millennials. Check out Alison's thoughts on its findings!
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Social Media Posts Matter
Scott Hanson | Nov 5, 2019
A Cleveland Browns player's recent Twitter tirade only reinforces the fact that what you say on social media DOES matter. Read more!
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The Vatican is following digital trends, are you?
Autumn Jarrett | Oct 22, 2019
Take a tip from the Vatican this #TipTuesday on how to embrace the digital world. See how they're taking rosaries to the next level!
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Instagram has an algorithm, do you?
Marissa Baker | Oct 9, 2019
Instagram is one of the most used social media platforms. Do you know how to make the most of your engagement on the platform? Learn more!
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Time to look at the clock… and yes, I mean TikTok
Marissa Baker | Sep 25, 2019
We already know that people are on social media to catch up on news and events, so it’s no surprise effective campaigns span multiple platforms. Thankfully, these platforms are constantly adding new features for brands and businesses to send their message with ease. But one platform, TikTok, hasn’t gained as much popularity in the PR […]
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The ‘Gram Goes the “Book” Route
Alison Bailin | Sep 24, 2019
At long last, Instagram is allowing users to schedule posts, as Facebook has been doing for years. The announcement was made last week, and is (for now) limited to business pages.
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Use Your Heart
Autumn Jarrett | Aug 29, 2019
I am someone who is always a sucker for a heartwarming story, so when I came across this story about Orlando International Airport surprising a mom who had just dropped her daughter off at her Disney internship, I couldn’t help but smile (and maybe get a little teary-eyed). It all started when Madi tweeted the […]
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What is snackable content?
Annelise Krafft | Aug 28, 2019
Social media trends come and go, but strategies for increasing engagement have a much longer shelf life. One of my favorite strategies is “snackable content,” or bite-sized bits of information that help grab and hold the teeny tiny attention spans that fill social media. Snackable content is meant to be easily digestible, with a delicious […]
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What motivates people to use social media?
Marissa Baker | Aug 20, 2019
Picture this: A room full of people and most of them are looking down at their phones. It is a classic picture for 2019, so it is no surprise that 45% of the world’s population uses social media, according to Famemass. On average, people are using social media almost an hour more now than they […]
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