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Are You Celebrating Brand Milestones?
Justin Liggin | Mar 23, 2023
Do you have an important business or career milestone approaching? Justin Liggin shares the importance of milestones, their campaigns and how you can celebrate them in this blog post. Read more!
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Are You Optimizing Your News for SEO?
Justin Liggin | Mar 17, 2023
When paired with good SEO choices, your news release can have a better chance at success and public attention online. Find out how to optimize your news for search engines in this post from Justin Liggin.
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How Do I Write a Compelling Bio?
Alison Bailin | Mar 16, 2023
Whether it is for a brand website, new business development or award opportunity, a professional bio is necessary. Alison Bailin shares her tips on crafting a compelling bio in this blog post. Read more!
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How is PR Different from Advertising?
Rayna Burgett | Mar 9, 2023
While both PR and advertising help build brands and communicate with target audiences, there are a few key differences between the two. Find out more as Rayna Burgett shares them in this blog post. Check it out!
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2023 PRSA Fact and Fiction: Trends in Local Media Takeaways
Rayna Burgett | Jan 25, 2023
In today's blog, Rayna Burgett outlines the takeaways from the PRSA virtual event “Fact and Fiction: Trends in Local Media.”
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The Power of Visual Storytelling
Abbie Fink | Jan 20, 2023
After attending an annual leadership conference, Abbie Fink is sharing more on the keynote speaker, Rick Guidotti of Positive Exposure. Learn more about this nonprofit and how it emphasizes the importance of imagery in this blog post.
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Does Your Brand Need a Refresh?
Alison Bailin | Jan 19, 2023
Are you due for a refresh? In this blog post, Alison Bailin shares more on a recent rebranding project from Maricopa County and covers what elements you should consider when revamping your brand. Check it out!
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The Social TV Experience
Rayna Burgett | Jan 18, 2023
Are you familiar with social TV? Rayna Burgett shares more on how social media and traditional TV have blended together and discusses how this approach has created more flexibility in PR campaigns.
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Turns Out We Still Need Contingency Plans…Just in Case
Abbie Fink | Jan 11, 2023
Although we are seeing more and more activities return to “normal,” contingency plans are still necessary. Read more on this in the latest blog post from Abbie Fink.
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What Are Some PR Predictions for 2023?
Scott Hanson | Jan 4, 2023
HMA is back and we are here to share our PR predictions for what is to come in the year ahead. Find out what to expect in 2023 in this blog post from Scott Hanson.
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Ghosts of PR Past, Present and Future
Scott Hanson | Dec 23, 2022
While still a useful tool at times, news releases have a much narrower runway than they once did. Scott Hanson is connecting this to the Dickens classic, "A Christmas Carol," in his latest blog post. Read more!
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Charitable Cheer
Rayna Burgett | Dec 21, 2022
There are many ways you can give back without making sizable money donations and organizing large events. Find out how you can help in this blog post from Rayna Burgett.
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