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Turns Out We Still Need Contingency Plans…Just in Case
Abbie Fink | Jan 11, 2023
Although we are seeing more and more activities return to “normal,” contingency plans are still necessary. Read more on this in the latest blog post from Abbie Fink.
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What Are Some PR Predictions for 2023?
Scott Hanson | Jan 4, 2023
HMA is back and we are here to share our PR predictions for what is to come in the year ahead. Find out what to expect in 2023 in this blog post from Scott Hanson.
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Ghosts of PR Past, Present and Future
Scott Hanson | Dec 23, 2022
While still a useful tool at times, news releases have a much narrower runway than they once did. Scott Hanson is connecting this to the Dickens classic, "A Christmas Carol," in his latest blog post. Read more!
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Charitable Cheer
Rayna Burgett | Dec 21, 2022
There are many ways you can give back without making sizable money donations and organizing large events. Find out how you can help in this blog post from Rayna Burgett.
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Are Award Programs Just a Vanity Play?
Abbie Fink | Dec 9, 2022
When done correctly, awards can generate recognition amongst peers in the community and spotlight key individuals and programs. Abbie Fink shares more on awards and covers what is needed to create a winning submission in her latest blog post.
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We Expect the Brands We Support to Support the Issues We Care About
Abbie Fink | Nov 17, 2022
A new study has found that only 18% of brands are very likely to speak out on any social issues. Abbie Fink discusses what consumers expect from brands and shares why communicators should be paying attention to the brands we represent in this blog post. Read more!
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Making Procurement A Little More Personal
Scott Hanson | Nov 15, 2022
While many in the PR industry have steered clear of government work due to the new business development process, government contracts have been a part of HMA clients since the '80s. Scott Hanson discusses government work and shares a recent procurement experience in this blog post.
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How Can Buyer Personas Help You?
Justin Liggin | Oct 18, 2022
With some help from a buyer persona, you can accurately identify key customers and target your messaging effectively. Learn more on the power of a buyer persona in this post from Justin Liggin.
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Tips for Thought Leadership
Justin Liggin | Oct 4, 2022
If you are looking to raise your profile and become a voice for your industry, there are several different ways that your content can help you captivate audiences and become a trusted thought leader. Discover tips for building thought leadership in this post from Justin Liggin.
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When Should I Send This Pitch?
Alison Bailin | Sep 29, 2022
Want to make sure your pitch lands at the right time? Alison Bailin shares some helpful hints for sending to print, TV and more in this post. Read more!
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What is Google Trends?
Justin Liggin | Sep 23, 2022
Google Trends can help identify PR opportunities for businesses and make your social media feed more buzzworthy. Discover the Google Trends platform in this post from Justin Liggin.
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Global PR Podcast Sheds Light on a Variety of Topics
Abbie Fink | Sep 22, 2022
From ESG to sustainability to creative compensation, the PRGN Presents podcast features a wide range of topics and offers insight from PR professionals from around the globe. Find out more on how to listen in this post from Abbie Fink.
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