Does Your Brand Need a Refresh?

On Jan. 11, Maricopa County announced all departments, along with several County elected offices, will unify under one identity which includes a new logo and colors. As with all large-scale, high-profile rebrands, the announcement was met with strong reactions.

So, why a logo refresh and rebrand? What is the benefit? Does your brand need one?

While no hard timing of how often a brand needs an update, a good rule of thumb is to consider one every eight to 10 years, and sooner if there are significant changes within the organization such a restructuring, expansion, mergers and acquisitions, and leadership changes.

A brand refresh may also serve as a way to put you back in front of prospective customers or clients, as well as a way to reinforce who you are and what you do to current customers and clients.

A brand refresh should include several elements, not just a new logo. Some of them to consider:

  • Brand standards guide
  • Mission statement
  • Key messaging
  • Website update
  • Communications plan
  • Timeline for internal and external rollout
  • Media relations campaign

HMA has worked with hundreds of organizations throughout the years to help refresh and update their brands. Let us help you. Click here to get started.

Written by
at Jan 19, 2023

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