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What are the Barcelona Principles 3.0?
Autumn Jarrett | July 17, 2020
Every five years the Barcelona Principles have been updated to cater to the ever-changing industry. Click the link to learn about the updated guidelines to measure the efficacy of PR campaigns.
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Got Stress?
Abbie Fink | July 8, 2020
How do you achieve a good work life balance? Abbie recently talked with a PR Student from Brigham University to share her tips on the best ways to meet professional goals while keeping stress at bay. Click the link to read more.
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The Associated Press updates on race-related coverage
Marissa Baker | June 24, 2020
The AP Stylebook, like many other companies, reviewed its policies on race, and has made a few stylistic changes to race-related coverage. Click the link to read about the updates.
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PRSA Phoenix and AZABJ Open Dialogue on Race Relations
Abbie Fink | June 12, 2020
The topic of race relations has been top-of-mind recently. Recognizing the need for an opportunity for discussion, PRSA Phoenix and AZABJ hosted a virtual panel discussion for local communicators and journalists to have an open dialogue on race.
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Boundaries for Coverage
Marissa Baker | June 11, 2020
What tools do you use to help you place a story? While creating a media list for an unfamiliar area, Marissa found success by creating her own map. Click to read more!
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Now is the time to be authentic
Annelise Krafft | June 4, 2020
Brands and businesses have been taking to social media to address recent events. In all statements, one element is crucial: authenticity. Follow the link to read more.
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What is Media Training, the 2020 Version
Abbie Fink | May 27, 2020
The HMA team regularly provides media training to our clients. As Alison shared in her blog post on the topic, these sessions provide the client spokespeople with the tools and techniques to effectively manage any media relations situation. The three-hour workshop includes an overview of the media, what reporters are looking for in a source, […]
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Is Leadership Your Superpower?
Alison Bailin | May 15, 2020
After attending a PRSA Western District webinar, Alison reflects on the qualities of leadership. Do you have what it takes to be a great leader? Click the link to read more!
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How do you avoid answering a hard question?
Annelise Krafft | Mar 12, 2020
In today’s media climate, surprising and hard-hitting interview questions can come at any time – and about any topic. Check out these tips to avoid answering hard questions.
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Should I Get Involved in Board Service?
Alison Bailin | Mar 5, 2020
How do you know if board service is right for you? Check out these tips from Alison to help you or your clients make an informed decision and find the best fit.
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#HMATurns40
Scott Hanson | Feb 27, 2020
For today’s #ThrowbackThursday, we’re throwing it back to 40 years ago when our agency was founded. Wonder how we got to where we are today? Read more about our history as #HMATurns40!
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Agency Pros Offer Advice to Young Professionals
Annelise Krafft | Sep 11, 2019
At the latest meeting for the PRSA Phoenix New Pros Mentorship Program, Annelise heard from a panel of mid-career PR agency professionals. Find out what advice they offered young PR pros.
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