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Photo by William Iven on Unsplash

While text, email and phone calls are great, at HMA Public Relations we believe that face-to-face communication (if at all possible) is one of the keys to a successful client-agency relationship.

However, we also value both our client and team members’ time. As such, an important tool in our PR Toolbox for client service/client management is the contact report.

More than meeting minutes, a contact report is both an overview of programs, campaigns or other partnership elements discussed during the meeting, but also lists out responsibilities and actionable items that are to be completed by both parties in advance of next meeting.

They not only help us all stay on track, but they give others who may not have been in the meetings  a good idea of what is happening, why and when it should be completed.

Want to know what else we have in our PR Toolbox?  Here is the full series to date.

 The PR Toolbox

What is story mining?

What is a story pitch?

What are key messages?

What is a bylined article?

What is a segment sheet?

What is a media advisory?

What is a news release?

What is a photo caption?

What is a deskside media tour?

What is a press conference?

What is an informal media meeting?

What is media training?

Alison Bailin
Alison Bailin
Senior Account Executive Alison has a lot to say…about pretty much everything...all the time. From the current state of public relations to the social media impact on Shark Week to crisis communications in the sports world, Alison’s blogs are focused on “amusing through her PR musings,” and then some. Check out Alison's full bio

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