Déjà vu is the feeling that you’ve already lived through the present situation before. The phrase translates literally as "already seen."
For writers, déjà vu can always be translated as repurposing content.
You’ve been spent weeks working on the content for a brochure. You’ve done your research, gotten everything just perfect and it is off to the printer. Job complete. Not quite. What else can you do with that information? Has someone on your executive team been asked to give a speech in the coming weeks? How about turning the content into the presentation? Certainly you have thought-leaders and subject matter experts on your team. I bet the content would flow nicely as a bylined article or white paper.
There are a variety of different ways to take the information that you’ve created for one more purpose and find new uses for it.
What other ways have you found to repurpose content?