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Obits – Not Dead Yet
Scott Hanson | Feb 21, 2023
ABC’s new show, "Not Dead Yet," follows the life of Nell Stevens as she attempts to restart her life as an obituary writer after moving back from London to Pasadena, Calif., following a bad break-up. Read the twist behind the show and find out more in this post from Scott Hanson.
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The Power of Music as a Marketing Tool
Rayna Burgett | Feb 17, 2023
With so much competition for attention, it’s important to use every tool in your marketing shed—especially one as emotive as music. Read more on the benefits of music in marketing in this blog post from Rayna Burgett.
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A Good Sign – Sort Of
Scott Hanson | Feb 15, 2023
Arizona had a prominent role in showcasing ASL performers in the recent Super Bowl, however the sport and networks dropped the ball by not including signers in the broadcast coverage. Read more on this and HMA's advocacy for the deaf and hard of hearing in this blog post from Scott Hanson.
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Managing PR Campaigns With Heart
Abbie Fink | Feb 14, 2023
It's Valentine's Day and Abbie Fink is sharing why it can be so important to lead with your heart and not your head as a PR professional. Find out more on taking a different approach to your work in this blog post.
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Why Is Flo From Progressive So Successful?
Rayna Burgett | Feb 10, 2023
Since 2008, Progressive Insurance has included the character “Flo” in their advertisements. Find out what makes her so effective in this blog post from Rayna Burgett. Read more!
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Everything Is Just “Super” Here in Arizona
Abbie Fink | Feb 7, 2023
With Super Bowl LVII coming to Glendale's State Farm Stadium on Sunday, Abbie Fink is sharing how the NFL works to protect its brand and discussing a recent lawsuit surrounding event signage. Read more!
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Zilanthropy
Scott Hanson | Feb 2, 2023
Participating in workplace volunteerism or volunteering one’s own time can make a huge difference in our community. Read more from Scott Hanson on Gen Z's involvement in philanthropy and how it helped him create a new term in this post.
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What Are AI Chatbots?
Justin Liggin | Feb 1, 2023
Chatbots can give PR pros inspiration or topics for stories, marketing campaigns, website content, blog posts and much more. Justin Liggin discusses AI chatbots and their impact on the industry in this blog post.
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Do Your Visuals Match Your Brand?
Alison Bailin | Jan 31, 2023
When it comes to brand visuals, consistency is important. Learn more about the importance of brand building visuals in this blog post from Alison Bailin.
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You Must Be a Smart Consumer of News
Abbie Fink | Jan 27, 2023
As a consumer of news, it is your responsibility to be mindful about the news you consume. Discover how to be a smart consumer of news with these recommendations from Abbie Fink. Read more!
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Assuming Perfection
Scott Hanson | Jan 26, 2023
The airline industry has taken a beating over the last several weeks from weather and staffing issues to computer glitches. Read more on these recent events and their impact on communications in the latest blog post from Scott Hanson.
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Do You Have A Brand Mascot?
Justin Liggin | Jan 24, 2023
From the Pillsbury Doughboy to the Morton Salt Girl to our very own Mr. Pickle, brand mascots help increase brand identity and can send a message. Read more on mascots and their benefits in this blog post from Justin Liggin.
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