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How Do I Become Excellent at Public Relations?
Alison Bailin | Mar 8, 2023
Being excellent requires sacrifice, which many often choose not to do. Alison Bailin shares some helpful ways to set yourself up for excellence in public relations. Check it out!
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What Are Some PR Predictions for 2023?
Scott Hanson | Jan 4, 2023
HMA is back and we are here to share our PR predictions for what is to come in the year ahead. Find out what to expect in 2023 in this blog post from Scott Hanson.
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How Can Buyer Personas Help You?
Justin Liggin | Oct 18, 2022
With some help from a buyer persona, you can accurately identify key customers and target your messaging effectively. Learn more on the power of a buyer persona in this post from Justin Liggin.
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When Should I Send This Pitch?
Alison Bailin | Sep 29, 2022
Want to make sure your pitch lands at the right time? Alison Bailin shares some helpful hints for sending to print, TV and more in this post. Read more!
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Emojis in PR
Justin Liggin | July 27, 2022
New emojis are on the way including a jellyfish, maracas, a pink heart and more. Discover how you can include emojis in your next brand communication or PR campaign with Justin Liggin.
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What Do Journalists Want?
Abbie Fink | June 2, 2022
A new Cision survey is giving insight into how journalists work and what they want from the PR and communications professionals they work with. Find out more in today's post from Abbie Fink.
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What is Story Hunting?
Alison Bailin | Nov 23, 2021
After the story mining process comes story hunting. Read more from Alison Bailin on proactive story hunting and what to consider when finding your next media opportunity.
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Why Law Firms Value Public Relations
Scott Hanson | Aug 3, 2021
Today, law firms utilize public relations for many of their external communications. Find out more about the relationship between PR and law with Scott Hanson.
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What is the Difference Between Publicity and Public Relations?
Autumn Jarrett | July 15, 2021
We often see publicity and public relations used interchangeably since many believe that these terms are the same thing, but that isn’t true. Hear more from Autumn Jarrett.
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How to Use Pinterest for Public Relations
Autumn Jarrett | July 9, 2021
Pinterest is a great place to be for businesses and clients with a visual aspect. Find out which content performs best on Pinterest and why the app should be a part of your PR plan with Autumn Jarrett.
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Why You Want Your Public Relations Team at the Table
Abbie Fink | June 9, 2021
When a company has a PR problem on their hands, it's most likely because something operationally broke down. In this episode of #CSOM, Abbie Fink and Dr. Adrian McIntyre talk about the importance of involving communication teams in your business plan.
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#FunFactFriday – Common Myths in Public Relations
Marissa Baker | May 28, 2021
Public relations remains a highly misunderstood industry. Today's #FunFactFriday disproves the common misconceptions about PR.
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