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How Do I Navigate the Ethical Landscape of PR?

How Do I Navigate the Ethical Landscape of PR?

 |  Mar 29, 2023

Part of being a PR practitioner is understanding one’s own priorities. Drawing insight from the PRSA Code of Ethics, Rayna Burgett shares her own personal code of ethics in this blog post. Read more!

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Are You Celebrating Brand Milestones?

Are You Celebrating Brand Milestones?

 |  Mar 23, 2023

Do you have an important business or career milestone approaching? Justin Liggin shares the importance of milestones, their campaigns and how you can celebrate them in this blog post. Read more!

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How Do I Become Excellent at Public Relations?

How Do I Become Excellent at Public Relations?

 |  Mar 8, 2023

Being excellent requires sacrifice, which many often choose not to do. Alison Bailin shares some helpful ways to set yourself up for excellence in public relations. Check it out!

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What Are Some PR Predictions for 2023?

What Are Some PR Predictions for 2023?

 |  Jan 4, 2023

HMA is back and we are here to share our PR predictions for what is to come in the year ahead. Find out what to expect in 2023 in this blog post from Scott Hanson.

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How Can Buyer Personas Help You?

How Can Buyer Personas Help You?

 |  Oct 18, 2022

With some help from a buyer persona, you can accurately identify key customers and target your messaging effectively. Learn more on the power of a buyer persona in this post from Justin Liggin.

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When Should I Send This Pitch?

When Should I Send This Pitch?

 |  Sep 29, 2022

Want to make sure your pitch lands at the right time? Alison Bailin shares some helpful hints for sending to print, TV and more in this post. Read more!

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Emojis in PR

Emojis in PR

 |  July 27, 2022

New emojis are on the way including a jellyfish, maracas, a pink heart and more. Discover how you can include emojis in your next brand communication or PR campaign with Justin Liggin.

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What Do Journalists Want?

What Do Journalists Want?

 |  June 2, 2022

A new Cision survey is giving insight into how journalists work and what they want from the PR and communications professionals they work with. Find out more in today's post from Abbie Fink.

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What is Story Hunting?

What is Story Hunting?

 |  Nov 23, 2021

After the story mining process comes story hunting. Read more from Alison Bailin on proactive story hunting and what to consider when finding your next media opportunity.

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Why Law Firms Value Public Relations

Why Law Firms Value Public Relations

 |  Aug 3, 2021

Today, law firms utilize public relations for many of their external communications. Find out more about the relationship between PR and law with Scott Hanson.

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What is the Difference Between Publicity and Public Relations?

What is the Difference Between Publicity and Public Relations?

 |  July 15, 2021

We often see publicity and public relations used interchangeably since many believe that these terms are the same thing, but that isn’t true. Hear more from Autumn Jarrett.

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How to Use Pinterest for Public Relations

How to Use Pinterest for Public Relations

 |  July 9, 2021

Pinterest is a great place to be for businesses and clients with a visual aspect. Find out which content performs best on Pinterest and why the app should be a part of your PR plan with Autumn Jarrett.

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