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How Do I Navigate the Ethical Landscape of PR?
Part of being a PR practitioner is understanding one’s own priorities. Drawing insight from the PRSA Code of Ethics, Rayna Burgett shares her own personal code of ethics in this blog post. Read more!
READ MOREAre You Celebrating Brand Milestones?
Do you have an important business or career milestone approaching? Justin Liggin shares the importance of milestones, their campaigns and how you can celebrate them in this blog post. Read more!
READ MOREHow Do I Become Excellent at Public Relations?
Being excellent requires sacrifice, which many often choose not to do. Alison Bailin shares some helpful ways to set yourself up for excellence in public relations. Check it out!
READ MOREWhat Are Some PR Predictions for 2023?
HMA is back and we are here to share our PR predictions for what is to come in the year ahead. Find out what to expect in 2023 in this blog post from Scott Hanson.
READ MOREHow Can Buyer Personas Help You?
With some help from a buyer persona, you can accurately identify key customers and target your messaging effectively. Learn more on the power of a buyer persona in this post from Justin Liggin.
READ MOREWhen Should I Send This Pitch?
Want to make sure your pitch lands at the right time? Alison Bailin shares some helpful hints for sending to print, TV and more in this post. Read more!
READ MOREEmojis in PR
New emojis are on the way including a jellyfish, maracas, a pink heart and more. Discover how you can include emojis in your next brand communication or PR campaign with Justin Liggin.
READ MOREWhat Do Journalists Want?
A new Cision survey is giving insight into how journalists work and what they want from the PR and communications professionals they work with. Find out more in today's post from Abbie Fink.
READ MOREWhat is Story Hunting?
After the story mining process comes story hunting. Read more from Alison Bailin on proactive story hunting and what to consider when finding your next media opportunity.
READ MOREWhy Law Firms Value Public Relations
Today, law firms utilize public relations for many of their external communications. Find out more about the relationship between PR and law with Scott Hanson.
READ MOREWhat is the Difference Between Publicity and Public Relations?
We often see publicity and public relations used interchangeably since many believe that these terms are the same thing, but that isn’t true. Hear more from Autumn Jarrett.
READ MOREHow to Use Pinterest for Public Relations
Pinterest is a great place to be for businesses and clients with a visual aspect. Find out which content performs best on Pinterest and why the app should be a part of your PR plan with Autumn Jarrett.
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