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The Secret to Success
If you knew success was a certainty, what would you attempt to do? I’ve been inspired by this quote recently. Upon first read, I can think of a million things I would attempt if I knew success was certain. I would write a novel, apply for my dream job or run a marathon! When I […]
READ MOREBoeing’s PR Flop
Today we are featuring a guest post from our Public Relations Global Network partner in Seattle, Aaron Blank of the Fearey Group. This hits close to home for him: “The 737 Max is built right outside my house— while the latest crash was in Ethiopia, the birthplace of Ermias, my son.” Click here for is Aaron’s […]
READ MORETo Pitch or Not To Pitch?
There is not a day that goes by that the topic of responding to RFPs and developing proposals isn’t discussed among my colleagues. Should we submit a response to an RFP? How much information and creative work should we include in our proposal? How can we possibly discuss a budget when we don’t know what […]
READ MOREPR Pros Outnumber Journalists
A recent post on PR Daily shares the news that PR professionals outnumber journalists 6:1. Really nothing new about that. Everyday we’re seeing stories about layoffs in newsrooms, broadcast contracts not being renewed and publications closing their doors. But that fact does have a huge impact on how those PR professionals do their job. It […]
READ MORE#MediaMonday – Gretchen Pahia
Fellow PR pro Gretchen Pahia has an exceptionally cool side hustle as the new editor of North Phoenix Family. Get to know her a little better today.
READ MOREWhat Is Content Marketing?
The Arizona 100, a project of HMA Public Relations, will launch May 17. It is a twice-monthly digital publication that will provide quick and concise, yet through, news of the people, events, activities and news shaping Arizona.
READ MOREWhy I Still Invest in Professional Development
Even though Abbie will soon be celebrating 25 years at HMA Public Relations and 31 years in the industry, she still invests in her professional development.
READ MOREPodcasts for PR Pros
As luck would have it, Bre just stumbled across a useful article on PR Daily that suggests five podcasts specifically geared towards PR pros.
READ MOREInternal vs. External Crisis Communications
“In a crisis, what is external is internal and what is internal is external?” At first the answer to this question might seem easy, internal would be to employees and stakeholders of the organization and external would be to the consumers and/or potential consumers and the media. But is it really that easy?
READ MOREPublic Relations for Toys 'R' Us
Earlier this week, Rachel's son informed her that she should no longer shop on Amazon Prime as it's bankrupting small businesses. And here are her thoughts on this.
READ MOREWhat is a News Release?
Public relations professionals have a vast array of tactics up their sleeves to help businesses, brands and organizations achieve communications goals. Perhaps the best-known tactic to non-public relations folks is the news release.
READ MOREDo PR People Still Send News Releases?
News releases aren't dead, but there are a few things to keep in mind when sending them. Abbie has compiled some of these dissemination tips. [Click below for more]
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