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The Secret to Success

The Secret to Success

 |  Apr 19, 2019

If you knew success was a certainty, what would you attempt to do? I’ve been inspired by this quote recently. Upon first read, I can think of a million things I would attempt if I knew success was certain. I would write a novel, apply for my dream job or run a marathon! When I […]

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Boeing’s PR Flop

Boeing’s PR Flop

 |  Apr 5, 2019

Today we are featuring a guest post from our Public Relations Global Network partner in Seattle, Aaron Blank of the Fearey Group. This hits close to home for him:  “The 737 Max is built right outside my house— while the latest crash was in Ethiopia, the birthplace of Ermias, my son.” Click here for is Aaron’s […]

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To Pitch or Not To Pitch?

To Pitch or Not To Pitch?

 |  Nov 29, 2018

There is not a day that goes by that the topic of responding to RFPs and developing proposals isn’t discussed among my colleagues. Should we submit a response to an RFP? How much information and creative work should we include in our proposal? How can we possibly discuss a budget when we don’t know what […]

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PR Pros Outnumber Journalists

PR Pros Outnumber Journalists

 |  Sep 28, 2018

A recent post on PR Daily shares the news that PR professionals outnumber journalists 6:1.  Really nothing new about that.  Everyday we’re seeing stories about layoffs in newsrooms, broadcast contracts not being renewed and publications closing their doors. But that fact does have a huge impact on how those PR professionals do their job.  It […]

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#MediaMonday – Gretchen Pahia

#MediaMonday – Gretchen Pahia

 |  May 21, 2018

Fellow PR pro Gretchen Pahia has an exceptionally cool side hustle as the new editor of North Phoenix Family. Get to know her a little better today.

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What Is Content Marketing?

What Is Content Marketing?

 |  May 18, 2018

The Arizona 100, a project of HMA Public Relations, will launch May 17.  It is a twice-monthly digital publication that will provide quick and concise, yet through, news of the people, events, activities and news shaping Arizona. 

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Why I Still Invest in Professional Development

Why I Still Invest in Professional Development

 |  May 1, 2018

Even though Abbie will soon be celebrating 25 years at HMA Public Relations and 31 years in the industry, she still invests in her professional development.

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Podcasts for PR Pros

Podcasts for PR Pros

 |  Apr 11, 2018

As luck would have it, Bre just stumbled across a useful article on PR Daily that suggests five podcasts specifically geared towards PR pros.

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Internal vs. External Crisis Communications

Internal vs. External Crisis Communications

 |  Apr 6, 2018

“In a crisis, what is external is internal and what is internal is external?” At first the answer to this question might seem easy, internal would be to employees and stakeholders of the organization and external would be to the consumers and/or potential consumers and the media. But is it really that easy?

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Public Relations for Toys 'R' Us

Public Relations for Toys 'R' Us

 |  Mar 23, 2018

Earlier this week, Rachel's son informed her that she should no longer shop on Amazon Prime as it's bankrupting small businesses. And here are her thoughts on this.

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What is a News Release?

What is a News Release?

 |  Mar 21, 2018

Public relations professionals have a vast array of tactics up their sleeves to help businesses, brands and organizations achieve communications goals. Perhaps the best-known tactic to non-public relations folks is the news release.

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Do PR People Still Send News Releases?

Do PR People Still Send News Releases?

 |  Feb 6, 2018

News releases aren't dead, but there are a few things to keep in mind when sending them. Abbie has compiled some of these dissemination tips. [Click below for more]

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